Victoria Royals (WHL) Logo and Uniform

Written By:  •  Monday, June 20, 2011

It’s official the new WHL team in Victoria will be known as the Victoria Royals — and there it is, their new logo in full colour.  The official announcement is expected later today but they have made the logo and uniform available via social media early.

They have only released an image of their home jersey thus far, a clone of the Tampa Bay Lightning third “BOLTS” jersey:

Looks like there’s a shield logo on the shoulders, a blue shield with “VR” in white and two crossed red hockey sticks behind, still awaiting a better look at that one.

SportsLogos.Net found and reported on the trademark filing for the name and logo back on June 8th, must say – the logo looks a lot better in colour than it did in black and white.

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Chris Creamer

Chris Creamer is the founder of SportsLogos.Net and has been maintaining it since June 1997. You can follow him on Twitter at @sportslogosnet or contact him via email at

  • Cammy

    they Suck

  • It looks better in color, but it’s still pretty terrible… A shame that the Bruins identity was lost and this is what replaces it, and even worse that something as uniquely awesome as “Salmon Kings” had to go away for this one as well

  • leonard

    Very nice uniforms.

  • AriesRCN

    I like it, I wish it was the Dragons but i am glad they got rid of the bruins and the Salmon Kings. Salmon Kings just sound like a High School team.

  • Dave

    I like the new WHL Royals jersey Way better then the Echl salmon kings jersey. I like the team name as well. Good job

  • Steve Smith

    Uni’s are good, logo looks like a handicap doodled it during his sleep.

  • Patrick Clayton

    @Ryan The Royals name, and logo is infinitely better than the Salmon Kings, Busche league crap.

  • RBC

    It’s terrible… makes me think I’m cheering for a Royal Bank beer league team… not a WHL team from Victoria… couldn’t be worse!!!

  • LR

    The name is great (much better than teh “Tide” which was one of the options), but the logo and jerseys are absolutely god-awful. What is that cardboard cut-out RBC lion doing exactly? A half-hearted paw swipe, with his three square toes?

    The typeface for ROYALS is neither modern nor is it a kind of cool heritage style. If they’re going to write the name of the team into the actual logo, at least make it attractive.

    Problem is, it looks like they were going for a bargain basement junior hockey look, when they should have aspired to an NHL look. Think bigger you guys.

    So for me it’s Go Royals Go, but please get changed first.

  • LR

    And also, why a maple leaf? Do we not know what country we live in, or what country 75% of WHL teams are based in? Surely there’s got to be something left in Canada that doesn’t need to have a red leaf plastered on it.

  • Adam

    Looks great. I will be buying one for sure. Glad they went with this coat of arms type look instead of some stupid crown. Only good name out of them to. I wish the team was called Victoria Rain but Royals is good, better than Dragons(are you kidding me) or Force.

  • Greg

    Salmon Kings were terrible, couldn’t be happier they are gone. I like the royals, would have preferred the capitals. The jerseys are nice, compared to the salmons kings god awful jerseys they’re a work of art

  • Ethan


  • RC

    It looks like the lion is about to test the theory of what happens when you lick something out in the cold, much like the kid in the movie, “A Christmas Story”.

  • Brent

    I think they look awesome where and when are seasons tickets ready?

  • Gordzini

    the tail looks like a question mark which is a reminder of the question how did the WHL let this move take place??

  • the greg one

    The name is OK. I will give a mulligan to the uniform designers as they are using a template this year but will have their work cut out for them next year with the bad colors they picked. Logo is bad. Old school hockey writing with the city name would work better.

  • I love the name not a fan of the jerseys idk i mite buy one glad we have whl ill be at the games.

  • Me

    Anything is better than Salmon . Would prefer Capitals but Royals are fine. Uniforms look good. One of the better one s in the Dub. Far better than Salmon What ?

  • Shirley

    Very traditional. Victoria is still very British oriented. Logo is heraldic (I.E it looks like it is on a coat of armour or a shield). At least it is not a goofy name.

  • Don

    Hope all the complainers and idea buffs will be season ticket holders and attend the games rather than sit back with the “comments” !!!