UPDATE (4:30pm 7/22/11): The Winnipeg Jets have announced they will be unveiling their new logo officially at 5pm ET on their official website
According to several posters on the site JetsOwner.com this here picture is a shot of a new Winnipeg Jets logo, either a primary or alternate.
I’m not reporting this is the real deal because honestly, I’m not sure, it does match a lot of the rumours we’ve been hearing about the new logo such as similarities to the old Team Canada RCAF logo and the inclusion of a maple leaf.
Also the t-shirt style matches that of a recently launched line of merchandise on the NHL Shop website — browsing through the entire collection on the NHL Shop site only one team is missing, Winnipeg/Atlanta.
If this thing is a fake, someone did a lot of research to make it believable.
And if it’s real I’m both impressed and disappointed with the outcome.
I like that it’s a little retro, I like that they kept the same basic colour-scheme of the original Jets but modernized it, but…
I hate that there’s a maple leaf in it – I just do… I don’t see the point in showing off that you’re a Canadian team in a league where there’s several. It’s like when the Ottawa Renegades CFL team launched their logo with a big maple leaf — it’s the Canadian Football League… who are you representing here? Everyone?
I hate that there’s that little notch on the “north” side of the logo, presumably a nod to ownership group “True North Sports and Entertainment”.
Supposedly someone got a shot of the new jerseys in the last 24 hours, if we get that pic we’ll post it too. Until then, this isn’t confirmed as the new logo but it looks like there’s a good chance it is.
Chris Creamer is the founder of SportsLogos.Net and has been maintaining it since June 1997. You can follow him on Twitter at @sportslogosnet or contact him via email at ccreamer@sportslogos.net
Graham
Friday, July 22, 2011 at 15:44i like the fact that they use the maple leaf as part of the air force roundel, and just think about the capitals, stars, blue jackets and wild all use stars in their primary marks. Anyway there is a large air force base in winnipeg (probably a good deal of jets housed there) and the roundel is the primary mark of the air force http://en.wikipedia.org/wiki/File:RCAF-Roundel.svg I like the look
Mitchell
Friday, July 22, 2011 at 16:49I like it! GO JETS GO
Mark
Friday, July 22, 2011 at 17:06Confirmed by the team website I think it's ridiculously simplified. This is a professional team and that looks like someone put in a modicum of effort after having a meeting where somebody scribbled on a cocktail napkin. There should have been a better effort
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Chris
Friday, July 22, 2011 at 18:22Graham, there are no fighters - or even jet trainers - at CFB Winnipeg. We have 17 Wing, composed of squadrons which exclusively fly such illustrious prop aircraft as the Hercules and Dash-8. Also, this logo looks like layered clip art from 1994. There is no way an actual artist created it. I'm going to take a wild guess and say that they won't be using these logos after the first year. What a disappointment.
RC
Friday, July 22, 2011 at 19:35I understand that the logo is a tribute to the RCAF, however you could do that by using this as a shoulder patch and creating a primary logo that is totally original and outstanding. What a letdown after all the hype. After seeing a lot of great concepts on other sites, I was hoping and expecting True North to really blow us away with their own design. It's not a terrible logo. It's just not the great logo it could and should be.
Shaun C
Friday, July 22, 2011 at 20:27I like the use of the RCAF roundel. However, I think they should remove the notch from the top of circle. The roundel would also work with a silhouette of a jet behind it.
Cherub Rock
Saturday, July 23, 2011 at 02:33How can you hate that there's a maple leaf in the logo eh? Isn't that what Canada is all aboot?
moosey
Saturday, July 23, 2011 at 11:27At least we are called the Jets and not the Polar Bears. Imagine what that logo would've looked like.
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BENJAMIN
Saturday, July 23, 2011 at 15:53I LIKE IT KEEP IT
Dick
Tuesday, July 26, 2011 at 01:12Hey Chris , are you never looking up or can you not tell the difference between an Airbus and a Hornet. And yes I know there not based here , but they do fly out of Winnipeg.