Within the next few weeks the Toronto Blue Jays will be introducing their new logo and uniform set, one which borrows heavily upon what the team had sported for several seasons in the early-to-mid 1990s. In terms of branding it’s almost as if the previous 15 seasons – and three identity changes – never existed.
Click here to read the rest of my debut post for The Score’s Getting Blanked blog
Related stories:
A Review of the New 2013 MLB Logos, Uniforms, Patches 
An Astros Rebrand in 2013? History says, “Yes!” 2011 MLB Uniform Year-In-Review: Part Three My Twelve Days of Baseball Gifts Albert, Prince: Consider Your Look When Choosing Your Team Chief Wahoo: Classic, Controversial 
Blue Jays New Look Draws Rave Reviews Sportsnet Shows Parody Alomar Plaque in Promo