Rockford RiverHawks unveil new logos

Written By:  •  Friday, March 23, 2012

The Frontier League’s Rockford RiverHawks unveiled their new logo set on Sunday replacing this logo which had been in use since 2007.  The new logo is very reminiscent of the team’s logo previous to their logo from the last few seasons seen here, which was used up until 2006.

Rockford RiverHawks new secondary logos for 2012

From the official team news release:

“We wanted to rebrand the RiverHawks, show a ‘rebirth,’ if you will,” said team president Bryan Wickline. “I keep reiterating that it’s a new era for professional baseball here in the Rock River Valley and our new branding starts with the logo. Our club has received great initial feedback on the new look, and we hope our fans like the changes,” Wickline added.

The new logos feature the addition of orange to the familiar navy and columbia blues. “We felt it needed to be brighter and, most importantly, represent power and strength,” said Wickline. “Tony Neary and his entire crew at Traction were wonderful to work with and made the potentially painful task of creating a new logo from scratch a truly enjoyable experience. Tony has worked with many other professional sports teams, as well as national companies, and their work is amazing. They are an exceptional company,” Wickline added.

In addition to the new logos the team also announced their mascot Rocko will be getting a makeover which will debut on May 25th,

For more check out the official news release from the team here.

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Chris Creamer

Chris Creamer is the founder of SportsLogos.Net and has been maintaining it since June 1997. You can follow him on Twitter at @sportslogosnet or contact him via email at

  • DelayedPenalty

    Fantastic update. A very professional looking logo which blows away the previous 2, which looked cartoonish and amateur.

  • vap19

    I agree with DelayedPenalty. These are clean, crisp, and professional. And as an added bonus, the teams official website is just as slick.

  • Reminds me of the now defunct Fresno Falcons logo, but instead of the bird holding a hockey stick, it’s holding a baseball bat! Pretty cool logo anyhow!

  • Brad

    Its amazing how the minors have brilliant logos like this and Major League Teams like the Padres have simplified garbage.

    I love the “R” with the wing. I am going to try and find a cap with this on it.

  • Being from Rockford, it’s nice to see the Riverhawks getting a major update (wondering if the Icehogs will be soon to follow) I am gonna miss the blue, light blue, and silver color scheme but I can’t wait to see what their unis look like. Maybe I’ll like it better.

  • ingmar66

    Excellent logos, all of them. Clean, crisp and classy.

  • Sucks to see these great logos go away after only a year