The logo features the standard elements which could be found in the previous six Memorial Cup tournaments, dating back to 2007. The Memorial Cup trophy above the MasterCard sponsors logo and a poppy which “symbolizes the event’s longstanding support of Canadian Armed Forces personnel who accepted the challenge to serve and defend.”
From the official press release:
What makes the logo unique for the 2013 event is the bottom portion of the design which features stylized writing of “Saskatoon” above a wave of Air Force blue. The style and colouring are inspired by the logo of the Saskatoon Blades, who’ll serve as host team of next year’s championship.
“With strong support from MasterCard, the Memorial Cup has become a very recognizable brand in the hockey world,” says Jack Brodsky, Blades president and co-chair of the 2013 MasterCard Memorial Cup. “We’re proud to be associated with an event that recognizes the contributions of our military personnel and adding a touch of Air Force blue to the logo is a nod to all of those courageous people.”
The Memorial Cup tournament is an event held annually which pits the champions of the three Major Canadian junior hockey leagues (the Ontario Hockey League, Quebec Major Junior Hockey League, and the Western Hockey League) as well as the host team, against each other in a week-long round robin to determine the best team in the country. Think of it as Canada’s version of the Final Four basketball tournament, except hockey.
The 2012 Memorial Cup is currently ongoing in Shawinigan, Quebec
You can check out our history of the Memorial Cup logos here.