The PGA of America have unveiled their 2013 PGA Championship logo, to be held in August of next year at the Oak Hill Country Club in Rochester, NY.
Most importantly it was announced that starting with this 2013 edition of the annual PGA Championship event the logo will be more standardized from year-to-year.
According to Michael Smith of the Sports Business Journal, the new look was designed by the agency PS212 – founded by David Gaglione who had previously re-designed the PGA of America logo in 2008. It was also reported that PS212 have provided designs through to the 2018 PGA Championship, the 100th anniversary. The Centennial event will have it’s own distinct logo.
“When you look at the previous logos, the primary focus was the course mark with the PGA Championship in the outer band and smaller print,” PGA Sr. Director of Business Development Kevin Carter told the Sports Business Journal, “The new logo design puts the event front and center, and makes the PGA the story… It will do more to establish the identity of the tournament and give it more of a lasting impression.”
While it’s hard to argue with Mr. Carter that the new branding puts the PGA mark front and center, it’s still a shame that we won’t be seeing such localized/regionalized logos any more for this event, take a look at the logos from the previous events:
PGA Championship logos from 2010-13, new standardized logo in bottom right
I find this move surprising considering the negative response the NFL has received for standardizing their Super Bowl logos…
But, what do you think?
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Chris Creamer is the founder of SportsLogos.Net and has been maintaining it since June 1997. You can follow him on Twitter at @sportslogosnet or contact him via email at ccreamer@sportslogos.net
Timm
Monday, June 25, 2012 at 10:56I see the pros and cons. With the new logo, it's clear what the event is. With the older ones you posted, you almost have to search the logo to figure out what the event is. It seems like the PGA has found the two logo extremes here.
Pod
Monday, June 25, 2012 at 11:42BOOOOORING!!!
Mike Kovatch
Monday, June 25, 2012 at 18:32Why...Oh...Why... I'm a designer and I play golf... I'll never purchase another piece of PGA championship gear again. Part of me wants to vomit...this new canned design template is just plain boring. The PGA and the host courses will lose revenue on this one. It's always nice to buy uniquely designed gear from golf tournaments. MK
Benjamin J. Douthett
Tuesday, June 26, 2012 at 19:28This leaves the U.S. Open as the only golf major to have a unique logo each year.
ingmar66
Wednesday, June 27, 2012 at 05:11If you don't know what the PGA is, it is hard to say what this logo is about, The cup and the flags, it could be anything: hockey, rowing, rugby, football, whatever. This logo is very generic and very boring, They could and should have come up with something creative.
Brent Morris
Tuesday, July 17, 2012 at 11:58Of all the four majors, I think the PGA has the least amount of recognition, at least from a fan prospective.. If they are trying to compete with the big boys (master, The open, etc....) I can see this being a step in the right direction of building a brand and recognition. I have been to all but the (formerly british) open and it wouldn't stop me from buying some merch to commemorate being there if it was the same logo as the past, just look at the masters.
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