“Crunchman” Returns in Syracuse Crunch New Logo

Written By:  •  Monday, July 2, 2012

Syracuse Crunch Logo

The Syracuse Crunch of the American Hockey League have returned to their roots with their new logo, unveiled earlier today.

“Crunchman”, the mascot featured in their original team logo, in use from 1994 through 1999, is back with a brand new colour scheme.

Comparing the evolution of "Crunchman", 1994-99 on the left and 2013 on the right

The logo and colour scheme change was made due to the Crunch’s new affiliation agreement with the Tampa Bay Lightning, they had previously been affiliated with the Anaheim Ducks.

Crunchman has been a beloved figure in the Syracuse community since the team’s inception in 1994… We believe with the change in our hockey partners to the Tampa Bay Lightning, the timing is perfect to go back to the future and welcome this iconic figure back into our brand.” - Syracuse Crunch owner Howard Dolgon

Now clad in blue, and white, matching the colour scheme of the Lightning, this new logo carries on the design style of the “CRUNCH” wordmark.  This wordmark, which features the team name spelled out in chunks of cracked ice, has remained the same throughout all of the club’s logos.

Syracuse Crunch logos, and their NHL affiliates, throughout the years. Crunchman returns with Tampa Bay, replacing the "Ice Gorilla" used with Columbus and Anaheim

Crunchman’s return marks the end of the “Ice Gorilla”, who had been featured in the team’s branding since the 1999/2000 season.

As for my opinion, I’m a fan of the team ending the era of the Ice Gorilla, put me in the camp as someone who never “got it”. Crunchman’s return, is a nice idea and his modernization turned out quite well… and with a name like “Crunch”, there’s not much you can do from a design point-of-view.

I look forward to seeing the uniforms, release date still to be announced.

Syracuse will take to the ice with the new look for the first time on October 13th.

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Chris Creamer

Chris Creamer is the founder of SportsLogos.Net and has been maintaining it since June 1997. You can follow him on Twitter at @sportslogosnet or contact him via email at ccreamer@sportslogos.net

  • Panhead24

    I have to admit, this is probably the best logo the franchise has had thus far. But as you said, Chris, there’s simply not much you can do with a name like “Crunch”. I’d give the logo 4 or 5 stars out of 10. Nothing special.

    As for the uniforms, I’m personally expecting to see something similar to Tampa Bay’s unis. Blue with white stripes, and vice verse for the road. Unfortunately, I’m worried about how this logo will show up. It’s very detailed, and with only 1 color, it will be difficult to make out from a distance.

  • Aaron

    Great looking logo. I’ll bet the uniforms will look great too. Hopefully, the Lightning will add silver to their colour scheme as well.

  • ingmar66

    Lame name, lame logo. Crunchman looks like a lost member of the Power Rangers. Why not change the name to Orange Crush, in order to tie in with the Syracuse University team? An Orange Crush logo should be fun to design. If they stick with the lame Crunch name, let’s see some crunching molars or something in the logos instead of this wannabe superhero.

  • kurt

    sigh, it’s okay, i guess. it will never be any better than “okay” until they lose that horrible name “crunch” and as time goes on it’s only going to get harder to strip yourself of it. the actual vector design work is decent (i’ll give it a 7/10) but having some weird superhero as your mascot is just a 1/10 move. I find it hard to believe that Crunchman is a “beloved figure.” can anybody confirm or deny this for me?

  • Aaron

    What’s wrong with the Crunch name anyways? It’s a unique nickname. But then it’s one of those nicknames suited more for minor league teams…

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