The US Olympic Team announced their opening ceremony outfit yesterday, designed and made by Ralph Lauren. White pants, white shirt, navy double-breasted jacket, and a navy beret go over white newbuck shoes for the opening ceremonies.
I’m intentionally sparing you the official shtick from RL about the pride and elegance and whatnot.
4 years ago the Olympians looked largely the same
Single breasted becomes double breasted, pageboy white hats become navy berets, and women now get skirts. I’m not one to complain about women in skirts, so I’ll call that an upgrade, but the rest seems… uninspired.
The pieces of the outfit can be purchased form Ralph Lauren’s site, and as you might expect, it will be quite costly
What do you think? Is this outfit a fitting symbol of American pride? Would they look more American in cowboy hats or baseball caps than a beret? Would you wear it?
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JR Francis is an actor, writer, director, graphic designer, UX guru, father, comedian, and craft beer snob. You can reach him at jrfrancis@sportslogos.net or on Twitter @JRFrancisSLN *One of several full-time uniform reporters this site has including its founder, Chris Creamer, who started his site in 1997







Matt
Wednesday, July 11, 2012 at 21:14Ryan Lochte looks yummy
John
Thursday, July 12, 2012 at 12:55We look like we're the french team.
Melanie
Thursday, July 12, 2012 at 13:38Fedora's would have been very cool, yes we look like the stinking French team.
Jed
Thursday, July 12, 2012 at 17:38I heard these outfits are all Made in China and very expensive to boot, if one wanted to purchase them.
kw
Friday, July 20, 2012 at 15:39Isn't it enough that he designs them, should the US Team really go into the ceremonies with giant RL polo ponies on them, why don't they just add a giant Ralph Lauren ad to wave, too?
ingmar66
Saturday, July 21, 2012 at 11:30Thunderbirds are go! ROTC or what? By far the most ridiculous outfit ever thrown on a US Olympic team. This is what you get when you allow so-called fashion designers, who have no feeling for sports at all and care even less about it, to invade your space. New Zealand did a far better job in getting the retro-chic look right.
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