Ready or not, here they come. The NBA Board of Governors had discussions that were described as “mostly positive” about allowing sponsorship on game jerseys for the 2013-2014 season.
No vote took place, so nothing is official or final, but as Scott Howard-Cooper posted on the NBA blog, the Governors “showed a strong preference to move forward.”
While we had a little bit of fun with the photoshop above, the terms seem to dictate a patch of 2 ½ inches-by-2 ½ on the chest, similar to the placement of the NBA Finals patch seen above on LeBron, and the Starbucks logo mocked up on Durant.
Even though this is a small patch with tasteful placement, it is in fact a big deal, as its the first of the “Big Four” in the US to potentially allow ads on their game jerseys. The MLB experimented with ads while playing in Japan, but have remained unsullied here in the states.
What do you think? Is this a slippery slope to having the Seattle Starbucks playing the Atlanta Home Depots? Or is this just opening up advertising spots currently reserved for the likes of Nike, Adidas, Majestic, et al?
JR Francis is an actor, writer, director, graphic designer, UX guru, father, comedian, and craft beer snob. You can reach him at firstname.lastname@example.org or on Twitter @JRFrancisSLN*One of several full-time uniform reporters this site has including its founder, Chris Creamer, who started his site in 1997