The “Northwestern Stripe” is famous and prevalent across all manners of football and even sport. It originated in 1928 on the sleeves of the Northwestern football jerseys. (Yes, kids, football jerseys used to actually have sleeves.) Many years, the football team the started the stripes didn’t sport them. That will change for 2012.
Under Amour announced the new look today with options for black or white pants. One helmet, in the normal purple, was shown.
The most interesting feature is indeed the stripe. Now across the chest and on the sleeves of the tight undershirt. This chest striping seems to us to be unique in football.
What do you think about the “Reclaim The Stripe” campaign? Do you find it odd that the stripe goes across the chest, or do you love the creative approach to get the stripes back onto the now sleeveless jerseys?
JR Francis is an actor, writer, director, graphic designer, UX guru, father, comedian, and craft beer snob. You can reach him at jrfrancis@sportslogos.net or on Twitter @JRFrancisSLN *One of several full-time uniform reporters this site has including its founder, Chris Creamer, who started his site in 1997







Kenny Powers
Thursday, July 26, 2012 at 14:15I've never heard the term "Northwestern stripe" until now. Are there any pictures of the 1928 jerseys or NU's use of stripes through the years?
JR Francis
Thursday, July 26, 2012 at 14:17Here is the history page for Northwestern Football: http://hailtopurple.com/features/unis1.html Scroll down to 1928 to see the first use of their stripe.
Anthony
Thursday, July 26, 2012 at 14:19I like the idea of "reclaiming the stripe" but it doesnt need to go across the chest.
Kris Bazen
Thursday, July 26, 2012 at 14:43co-sign.
BigBlue
Thursday, July 26, 2012 at 15:09I like 'em. Not a design feature that you see too often, the stripes across the chest, at least not in Football. It makes Northwestern stand-out among the traditional uniforms in the BigTen.
kurt
Thursday, July 26, 2012 at 16:34i like it. the black stripe on purple doesn't work too well because there's not much contrast but all in all it's a simple and distinct look that nobody else has. unique without being overbearing. nice work, underarmour. you didn't create another maryland-esque debacle.
Thomas
Thursday, July 26, 2012 at 17:17YES! This looks so good! You take a cool but uncommon color in sports(Purple) and pull off combining it with a very rare stripe. So brilliant and simple.
BL.
Thursday, July 26, 2012 at 17:42I dig these uniforms.
Matt
Thursday, July 26, 2012 at 19:15I don't get how the jerseys with the under sleeve things are supposed to work for the o and d line with their massive arms
Daniel
Thursday, July 26, 2012 at 20:34I like them.
Nathan
Thursday, July 26, 2012 at 21:22stripe across the chest gives a retro feel to it...
AndrewSa888
Thursday, July 26, 2012 at 23:46Very nice. Like them a lot.
Elvis
Thursday, July 26, 2012 at 23:57Very nice, I like them a lot actually.
yh
Friday, July 27, 2012 at 12:17I presume the sublimated pattern within the numbers is a nod to famous Chicagoan Frank Lloyd Wright.
VAWildcat
Saturday, July 28, 2012 at 08:00The pattern on the numbers is a design element from Northwestern campus architecture, NOT Frank Lloyd Wright. And I like the whole package. The black on purple stripe does disappear from a distance but is very nice close up. It's unique without being crazy.
Kris Bazen
Friday, July 27, 2012 at 14:15How will these jerseys work from a retail standpoint? I highly doubt anyone's gonna go out there and buy the corresponding compression gear to kick it with their buddies.
Brad
Friday, July 27, 2012 at 15:30I love them! Way to think out of the box Northwestern!
Ryan P.
Friday, July 27, 2012 at 20:57Never thought chest stripes ala Montreal Canadiens would look good on a football jersey, but they do.
Aaron
Saturday, July 28, 2012 at 09:59Introducing les Canadiens de Nord-ouest Universite. Pretty cool look for a football uniform. May or may not work in the NFL.
ingmar66
Tuesday, July 31, 2012 at 09:36Nice one, but too bad the shirt is sleeveless. It would work even better on a traditional shirt with sleeves.