At Colorado State’s Media Day, the Rams showed off their new, sleek, clean, simple new uniforms for the 2012 season. Coach Jim McElwain didn’t think they were worth discussing, but most in attendance disagreed. The coach replied “I wish we’d wear our practice jerseys and our practice uniforms and learn how to go out and block and tackle and play,” he said. “To me, you have to earn the uniform. As of right now, we haven’t done any of that. I do believe we will, and I do believe we will in time”
“They’re what I would expect from Coach Mac coming from Alabama, just the plain. That’s all you need, really. I’m not worried about it. It doesn’t really matter what your uniform looks like as long as you play well.” – Weston Richburg
The jerseys are green. No yoke, no piping, no stripes, no names on back, no shiney-goat-winged-carbon-fiber-stretch-breathing-material. They have the conference logo and team name. Numbers are gold with white outline.
Gold pants with a team logo patch, no striping, no swirls, no color fades, not even a contrasting color belt.
Russell deserves credit for letting a team be classy, simple, clean.
Curious that the team photos show the players wearing UnderArmour shoes, who is a competitor in the uniform market. I suppose Russell may not have the top-notch footwear a team requires, but still, giving them that inside into the team appears like a dangerous move. Keep an eye on this team and see if they end up being an UnderArmour uniform client int he next few years.
Do you like the clean look? Will the youth still come? Doesn’t it actually have anything to do with the coach coming from Alabama?
JR Francis is an actor, writer, director, graphic designer, UX guru, father, comedian, and craft beer snob. You can reach him at jrfrancis@sportslogos.net or on Twitter @JRFrancisSLN *One of several full-time uniform reporters this site has including its founder, Chris Creamer, who started his site in 1997






Thomas
Saturday, August 11, 2012 at 12:15Looks nice. I like it as long as they keep the cool Rams helmets!
Pautna
Saturday, August 11, 2012 at 13:42Coach needs to lighten up a bit. I'm sure it was a good morale booster to don the new uni's. They look great. They also remind me of the Notre Dame green jerseys.
Rob
Saturday, August 11, 2012 at 16:09Pleasant Suprise! Way to go Rams!!
Jed
Saturday, August 11, 2012 at 20:59It's crisp and clean and does what it need to do, not those uniforms that Northwestern or a few other teams have now and no alternates with CSU
Ed MAKARECH
Sunday, August 12, 2012 at 01:36The uniforms would look even better with numbers on the sleeves or shoulders.
BL.
Sunday, August 12, 2012 at 15:27Very boring and blah.
ingmar66
Monday, August 13, 2012 at 04:57This is the way to do it. Good job, Russell Athletic! You want gaudy, shining uniforms, go buy a ticket to a Broadway show or something. And about earning the uniform, very old fashioned but oh so true. Make them work hard, coach!
jay
Tuesday, August 14, 2012 at 02:58Boring and plain .. where's the finest??
Chawls
Tuesday, August 14, 2012 at 05:23Yawn...
Joseph Newell
Wednesday, August 15, 2012 at 16:02these are good only if they plan on white and green pants as well.
Marcus Jackson
Thursday, August 16, 2012 at 01:18I never liked their previous kit at all, so I'm happy to see this change.
Keith
Thursday, August 16, 2012 at 17:56Looks nice.