More details on New Hershey Bears Logo, Uniforms

Written By:  •  Friday, August 24, 2012

They won’t be unveiled until this Wednesday but we’ve got all sorts of information on the new Hershey Bears logo and uniforms thanks to a very reliable source.

As expected, the graphic shown in NHL13 was indeed the new primary logo, described to me as a bear standing above a hockey stick pointing right with Hershey Bears written below. Sure sounds like the NHL13 leak!

What we hadn’t heard about before was the new uniforms…

  • Bear paw prints as shoulder logos
  • Jersey piping around the top shoulders (like the Carolina Hurricanes?)
  • Additional jersey piping from the armpits to the waist
  • Sleeve/Bottom jersey stripes in cream and brown
  • Lace-up collar


I’m not sure how I feel about that shoulder piping, I’m really not a fan of how Carolina does it, but I’ll await full judgement until I actually see it.

The big day is Wednesday evening, naturally we’ll have the official graphics and photos once they’ve been unveiled so stay tuned for that!

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Chris Creamer

Chris Creamer is the founder of SportsLogos.Net and has been maintaining it since June 1997. You can follow him on Twitter at @sportslogosnet or contact him via email at