2013 Grey Cup Logo Unveiled? Leaked? Either way, here it is

Written By:  •  Friday, December 21, 2012

The 2013 Grey Cup logo was either unveiled without any fanfare or (more likely) accidentally put up on the CFLShop.ca website this week, giving us all our first look at the logo for next year’s big game in Regina, Saskatchewan.

A couple of things to stand out to me on first impression…

First, the colour scheme and the design, it reminds me an awful lot like the new standardized Super Bowl logos they’re using in the NFL over the last few seasons. Like the Super Bowl logos this new design does nothing to identify the region hosting other than a small representation of the stadium and the location name thrown in.  Not to mention it’s nothing but silver and white.

The two biggest pro football games of the year and their anything-but exciting logos

Second, the emphasis is placed on the number “101” and a tiny mention of the year.  Nothing new for the NFL fan but in the CFL, aside from the 100th game in 2012, there was equal space given to both the year and the edition (and prior to 1998 the edition wasn’t mentioned at all).  Wondering if this is ushering in a new era where we refer to the game as “Grey Cup 101”, 102, etc. instead of the “2013 Grey Cup”.

If this is how we’re going forward in the CFL in regards to Grey Cup logos, I am not at all a fan and I can’t imagine many others are either.  The Grey Cup logos they used from 2002 through 2011 (sorry, Grey Cups 90 through 99) were somewhat templatey but at least had colour to them and an obvious attempt to incorporate the region hosting the big party. We’re going to start looking forward to the Grey Cup “Festival” logo every year instead of the actual game (you know, kinda like the Super Bowl and their “Host Committee” logos?)

2013 Grey Cup Festival Logo

Yeah, like that one… nothing too exciting but still, there’s green in it.

Special thanks to Twitter user @reppact for the heads up on the logo on CFLShop.ca, if you see something we’ve missed like @reppact did, please give us a heads up on Twitter @sportslogosnet or via email at ccreamer@sportslogos.net


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Chris Creamer

Chris Creamer is the founder of SportsLogos.Net and has been maintaining it since June 1997. You can follow him on Twitter at @sportslogosnet or contact him via email at ccreamer@sportslogos.net

  • Noah Sidel

    That’s a GREAT logo! It actually very much stands out when compared to logos of the past… which have been colourful, but basically all blend together into one maple-leaf-top-of-the-cup-city-name-year-coupe-grey-cup melting pot. This would suck if it was the same year after year like they’re doing with the Super Bowl, but as a one-off? It’s beautiful.

  • Aaron

    The logo itself looks good. But please add some colour to it. At least add the green in place of black.

  • Cameron Dunlop

    I think that logo is actually supposed to represent the host. In the centre there are 2 elements that are likely representing Regina. The lines at the bottom likely represent the flat planes/wheat fields. If you have every been to Saskatchewan you see it is flat flat flat; not much but wheat fields and the horizon. The second element being the host stadium off in the distance which would some what replicate the scene that you would see from a far. I guess you have to know Canadian geography for it to make sense.

  • Nicky Santoro

    I disagree completely. I think the logo is beautiful and a vast improvement on the past 10 or so Grey Cup logos. Maybe this is the beginning of a template, but I feel the previous logos were very template-y. Team colours, cup, year, horrible font that the NHL and Memorial Cup also use, etc. This one is nice and clean, and, most importantly, original. The SuperBowl logo this isn’t.

  • Vic DiGital

    Halfway off-topic, but once the Super Bowl hits 50 or “L”, isn’t it time to retire the Roman numerals? Or do you think the Roman numerals give it some needed charm? I’m just having trouble getting excited about Super Bowl L. Or maybe they can cheat a bit and start calling it 5X, 5XI, etc.

  • bleh

  • ingmar66

    Add some green tot the fields and a hint of blue in the sky and you’ve got a very decent logo. But the 101 looks a bit awkward here, place it in smaller digits on the cup and fill the bottom part of the roundel with the place and the exact date. And Coupe should be equally large as Cup. Just put some small dots between Coupe.Grey.Cup!

  • Jason

    I too enjoy this logo for Grey Cup 101 (might as well go with it), since many Grey Cup logos of the past have been generic and not to fancy with imagination. However, if all of future Grey Cup logos are going to look like next year’s edition, then we might have a problem.

  • Susan

    The Grey Cup logo is awful. Looks like a rough draft. It is completely unfinished. The clouds look like clip art from Microsoft that were just plunked in to take up space, the 101 on the bottom is not centered, the fonts are plain, the stadium with the lights shooting up out of it looks stupid. The entire look is flat, bland, lifeless, unimaginative, colourless and I’d like to know who designed it and who the hell approved such crap!