Bisons “Get Back to Their Roots” With New Uniforms

Written By:  •  Friday, January 18, 2013

The Buffalo Bisons unveiled their new home, road, and alternate uniforms before a crowd of about 400 fans and media at their annual Hot Stove Luncheon today at the Adam’s Mark Hotel in downtown Buffalo, NY.

Buffalo’s new uniforms help the club “get back to their roots” by returning to the red, white, and blue colour scheme the club had used during their first seasons in the presently coined Coca-Cola Field some 25 years ago.

“These new uniforms are the perfect compliment to our new look and will not only energize our fans, but also make them proud of our long-standing tradition in Buffalo”, Bisons VP/GM Mike Buczkowski

The whole idea of coming out with a new look was spurred entirely by their new affiliation agreement with the Toronto Blue Jays, in other words if the team had remain affiliated with the Mets then no change would have taken place.

Buffalo Bisons new “Buster” cap logo, worn with red bill for home and road games

Designed by AdPro, the agency who had also designed their new team logo unveiled late last year, the new uniforms pay special attention to the more popular team jerseys from the history of the Bisons, while the shades of the red and blue have changed slightly (now called “Scarlet Red”, “Reflex Blue”, and “Ice White), you can certainly feel the connection to those Bisons clubs of the late 1980s and early 1990s.

Due to the late season switch in affiliations the club had to work fast to get their new identity completed, the only fan feedback they were able to utilize was how well the retro merchandise sold at a “Turn Back the Clock” promotion held during the 2012 season.

“The shops were cleared of that merchandise, that told us how popular the old look was”

HOME UNIFORM

Buffalo Bisons New Home Uniform for 2013

The new home uniform is white with the updated “BISONS” wordmark across the chest in red with blue trim, a red and blue underscore below the name.  A player number in basic blue block font appears to the lower left of the lettering, the primary logo appears as a patch on the sleeve – layered (sorta like the Blue Jays patch on the front of their new uniforms) to give a 3D effect similar to logos on authentic caps.

Closeup of new “BISONS” script on home jersey

The pants feature no piping, belts are red.  The new blue and red cap with the “Buster-B” logo is worn with this uniform.

 

ROAD UNIFORM

Buffalo Bisons New Road Uniform for 2013

On the road it’s an all-grey uniform worn with the same cap as worn at home.  The wordmark on the front of the jersey is in the same colour scheme as the home but reads “Buffalo” instead, player number remains the same colour as the home and in the same position.  Player names are single-colour red.

Closeup of BUFFALO lettering on new Bisons road uniform

As with the home uniform, pants have no piping or stripes, and the belt is red.

And is it just me, or does that “Buffalo” logo above have an old AHL Buffalo Bisons feel to it?

 

ALTERNATE UNIFORM

Buffalo Bisons New 2013 Alternate Uniform with white-panel caps and Jays font numbers

The new alternate jersey is where you’ll see hints of an affiliation with the Toronto Blue Jays, starting off with the new alternate cap which is red with a white front-panel “like the Blue Jays original cap” and a simple red “B” logo with blue trim.

Buffalo Bisons new alternate cap logo, worn on white front-panel

The jersey itself has the new Bisons primary logo on the top left of the chest with the players number in the opposite corner in white.  The player number on both the front and back of the alternate jersey is the exact same font used by the Blue Jays.

The b-national flag patch worn on the alternate jersey sleeve

To try to win fans from over the border a “bi-national” flag patch is on the right sleeve featuring crossed American and Canadian flags with yellow poles.  The alternate jersey will be worn for both home and road games.

“We really wanted to have our own identity”, said Buczkowski when asked about considering a Blue Jays themed set, “but still wanted at least an alternate jersey that tied in with the parent club.”

The player name and number font styles for all three jerseys

There are two new caps with the set, one used for home and road games, and one used exclusively with the alternate uniform.

First pitch is on April 4th at Coca-Cola Field in Buffalo.

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Chris Creamer

Chris Creamer is the founder of SportsLogos.Net and has been maintaining it since June 1997. You can follow him on Twitter at @sportslogosnet or contact him via email at ccreamer@sportslogos.net

  • http://www.seventeen11.com Gmac

    Now the Jays need a white panel cap…

    • Aaron

      Agreed. But for the home uniforms though.

  • John Aiken

    Like the classic grey roads esp having the city name all teams need to represent home on the road. I like the Bi-national flag but not sure about the # placement.

  • Mike Beaudet

    Is it just me or does the front lettering go right across the button up “opening’ of the jersey? It’s almost like they were designed for a pullover jersey, but were stitched on a button up.

  • http://www.facebook.com/ruy.pintoschaffroth Ruy Pinto Schaffroth

    Liked the new design but disliked the useless of the jersey’s buttoms. Watch carefully how the chest logo was sewed.

    • vap19

      Good eye. That is kind of tacky.

  • Noah Rothschild

    Boring! Should’ve just thrown it back to the late 80s- mid 90s Buster Bisons classic script jerseys. Halfway there. Bummer.

  • vap19

    Big fan of the new set. I live in Toledo where the Mud Hens play and it will be very nice to see the Blue Jays farm team in town now with classy uniforms. I never liked the old unis or any uniform where the parent club controls the colors and graphics, bad for sales and fan relations. Having said that, this alternate is the most tasteful parent club reference I’ve seen in the minors, and unlike the heavy Met’s typeface, the split style numbers actually look nice with the Bison’s current logos.

  • http://forzamilo.wordpress.com Milo Kowalski

    This whole re-brand just feels very amateur-ish. Still like mine better (go figure):

    http://forzamilo.wordpress.com/2012/11/20/re-branding-the-bisons/

  • Aaron

    Very sharp looking uniforms. While I do like the late 80′s early 90′s look, these are really nice.

  • KDub

    Lazy not to finish off the actual tackle twill split going across the buttons. The red jersey and hat are awful. They all look like something a pony league team would wear.

  • ingmar66

    Missed opportunities here. Alternate shirt is horrible, looks haphazard and amateurish. The alternate cap is nice, but should have had both flags behind this standard block B. Now it is too boring. The underlining in both the home and away shirts is very ugly in my opinion, keep it unsplit. Speaking of split, the lettering not being split, therefore making this a pullover with faux buttons is very disapointing. The only thing that I really like is the Buster B cap.