Barrelman Design the Milwaukee Winner

Written By:  •  Monday, January 28, 2013

The Milwaukee Brewers’ old-time Barrelman logo will garner plenty of attention this Spring Training, as the “Design a YOUniform” contest resulted in the Barrelman taking top billing.

A classic Barrelman-heavy blue-and-cream design by Ben Peters of Richfield, Minn., was announced Sunday by Milwaukee closer John Axford at the Brewers On Deck event as the chosen uniform of the three finalists.

The top three designs were selected out of 700 entries in the contest.

Peters places the Barrelman on the jersey sleeve overtop a newly designed logo that features an outline of the state of Wisconsin and some barley. By pairing current team colors with a more old-school looking font, the uniform itself has a classic feel, even if the cap has a bit more character with the face of the Barrelman squarely adorning the blue lids. The design was submitted with two options for the main “B” font, the Brewers told The “B” seen above is the final choice, while the “B” below was the secondary choice.

The design will first be worn on Friday, March 22, during a Spring Training game against the Cubs at Maryvale Baseball Park in Phoenix. The look will take to Miller Park on March 30 against the White Sox in an exhibition game two days before the regular-season home opener.

Peters will get airfare and tickets for two, plus $1,500 to cover expenses, to attend the March 22 contest in Phoenix. Along with 10 T-shirts and hats with the winning design, he can choose a game-worn uniform and cap from any player the day his uniform was worn.

Merchandise featuring the winning design will also be available at the Brewers team stores in Phoenix and at Miller Park.

What started as a simple fan interaction project last fall turned into something much bigger, with the onslaught of submissions surprising even the Brewers and enticing them to extend the winning uniform from just a Spring Training game in Phoenix to an exhibition game in Milwaukee’s home Miller Park two days before the regular-season opener.

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Tim Newcomb

Tim Newcomb is a journalist based in the Pacific Northwest covering news, culture, sports design and entertainment. He has written on uniforms and sports logos for TIME Magazine, Sports Illustrated and more. You can follow him on Twitter at @tdnewcomb. Visit his website here.