Minnesota Vikings Spit-Shine Their Logo Into 2013 Shape

Written By:  •  Thursday, February 14, 2013

featured Minnesota Vikings 2013 New Logo

The Minnesota Vikings, in the first stages of a franchise refurbish that includes a new stadium and possibly new uniforms, announced to season-ticket-holders this morning that the team has a new, cleaned-up logo. With thicker, cleaner lines, the logo will begin to appear immediately on their web site, in March on merchandise, and “as we go” in the new stadium designs.

old and new Minnesota Vikings 2013 New Logo

Side-by-side for comparison

Not entirely new, rather a modernization of their current, the logo differs in 5 ways.

1. Horn Shape

The horns are obviously different, but by how much? We have traced them, then laid one on top of the other so we can compare.

01 Shape Minnesota Vikings 2013 New Logo

Difficult to tell in the full logo, the shape of the horn has changed quite a bit.

Taller, thinner, longer.. the old horn is different in many ways. The curves used to be almost “meandering” which now they are simpler and, as will be a theme throughout this design, cleaner.

2. Horn Design

The old horns had a dated hatching to provide depth and shadow. The new uses more solid, flowing black lines to create the same effect.

02 horn style Minnesota Vikings 2013 New Logo

Shading and accenting changes

The changes bring the logo more in line with the Vikings helmet treatment, changed in 2006.

Helmet Minnesota Vikings 2013 New Logo

The 2006 – 2012 helmet logo

Will the helmet get a redesign if the team gets new uniforms? One would guess no, since this now almost exactly matches the logo.

3. Line Details

The lines in the old logo were very thin, in an old-school way, which is to be expected, as the logo was first used in 1966, itself a cleaned up version of the logo created in 1961. Now, the lines are thicker, bolder, easier to reproduce. Several lines have changed, such as the cheekbones, eyebrow, mustache, and hair. The eyebrow has added a slight “furrowed” quality that makes the new logo look perceptively meaner, even though the change is small.

4. Vikings Gold

A new Vikings gold is used on the logo, a small tweak meant to remove some of the “brassiness” and make the color more vivid. We are looking into the exact specifications. Check back here for info as we get it.

5. Overall Height

Vikings logos; the head and the V, have always been tall and thereby a little challenging to work with. The new logo has a “rebraided hair style” that combines with the new horns to reduce the overall height.

05 height Minnesota Vikings 2013 New Logo

The old logo is taller. Now, kiss.

This brings the logo closer to square, so it will be more gracefully included in spaces where it would previously be scaled a little small in order to fit.

So, those are the changes for the Vikings. How many did you notice right away? Do you like the massage, or do you wish they would have left it alone? Or, redesigned it completely?

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JR Francis

JR Francis is an actor, writer, director, graphic designer, UX guru, father, comedian, and craft beer snob. You can reach him at jrfrancis@sportslogos.net or on Twitter @JRFrancisSLN*One of several full-time uniform reporters this site has including its founder, Chris Creamer, who started his site in 1997