Minnesota Vikings Spit-Shine Their Logo Into 2013 Shape

Written By:  •  Thursday, February 14, 2013

featured Minnesota Vikings 2013 New Logo

The Minnesota Vikings, in the first stages of a franchise refurbish that includes a new stadium and possibly new uniforms, announced to season-ticket-holders this morning that the team has a new, cleaned-up logo. With thicker, cleaner lines, the logo will begin to appear immediately on their web site, in March on merchandise, and “as we go” in the new stadium designs.

old and new Minnesota Vikings 2013 New Logo

Side-by-side for comparison

Not entirely new, rather a modernization of their current, the logo differs in 5 ways.

1. Horn Shape

The horns are obviously different, but by how much? We have traced them, then laid one on top of the other so we can compare.

01 Shape Minnesota Vikings 2013 New Logo

Difficult to tell in the full logo, the shape of the horn has changed quite a bit.

Taller, thinner, longer.. the old horn is different in many ways. The curves used to be almost “meandering” which now they are simpler and, as will be a theme throughout this design, cleaner.

2. Horn Design

The old horns had a dated hatching to provide depth and shadow. The new uses more solid, flowing black lines to create the same effect.

02 horn style Minnesota Vikings 2013 New Logo

Shading and accenting changes

The changes bring the logo more in line with the Vikings helmet treatment, changed in 2006.

Helmet Minnesota Vikings 2013 New Logo

The 2006 – 2012 helmet logo

Will the helmet get a redesign if the team gets new uniforms? One would guess no, since this now almost exactly matches the logo.

3. Line Details

The lines in the old logo were very thin, in an old-school way, which is to be expected, as the logo was first used in 1966, itself a cleaned up version of the logo created in 1961. Now, the lines are thicker, bolder, easier to reproduce. Several lines have changed, such as the cheekbones, eyebrow, mustache, and hair. The eyebrow has added a slight “furrowed” quality that makes the new logo look perceptively meaner, even though the change is small.

4. Vikings Gold

A new Vikings gold is used on the logo, a small tweak meant to remove some of the “brassiness” and make the color more vivid. We are looking into the exact specifications. Check back here for info as we get it.

5. Overall Height

Vikings logos; the head and the V, have always been tall and thereby a little challenging to work with. The new logo has a “rebraided hair style” that combines with the new horns to reduce the overall height.

05 height Minnesota Vikings 2013 New Logo

The old logo is taller. Now, kiss.

This brings the logo closer to square, so it will be more gracefully included in spaces where it would previously be scaled a little small in order to fit.

So, those are the changes for the Vikings. How many did you notice right away? Do you like the massage, or do you wish they would have left it alone? Or, redesigned it completely?



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JR Francis

JR Francis is an actor, writer, director, graphic designer, UX guru, father, comedian, and craft beer snob. You can reach him at jrfrancis@sportslogos.net or on Twitter @JRFrancisSLN*One of several full-time uniform reporters this site has including its founder, Chris Creamer, who started his site in 1997

  • It’s like the original Mighty Thor meets 90s Thor AKA Thunderstrike. http://en.wikipedia.org/wiki/Thunderstrike_(Eric_Masterson)

  • Karol Sidorowski

    nice

  • A little goes a long way.

  • Chip Hendrix

    Need to go back to the deeper purple like in the 70’s

  • i like it, good job
    now is a little stronger but still the same style

  • Michael Kersey

    Personally, I don’t think there is enough there to warrant the change.

  • Trent Steffes

    I like the update. Makes it clean (for new uniforms??)

  • Troy Griggsby

    Nice. Now go back to the Alan Page uniforms. Stat.

  • Justin

    I like the changes, especially that they reduced the height but I wouldn’t have been opposed to a total redesign.

  • C.d. Luebke

    I am a lifelong Vikings fan, and I dislike the changes a bit. The new horns look like sperm. (I wish they would go back to the old helmets, too.) The differences are subtle, but the old Norseman was better.

  • MxT

    It’s certainly bolder, which is the same direction we saw the Cardinals and Panthers go recently to better market themselves to a rugged North American sports culture. The same goes for SUV’s; thicker lines and proportional designs are more aesthetically appealing to those personalities. I like the upgrade, at least.

  • C.d. Luebke

    Totally agreed with Chip and Troy, by the way.

  • Travis

    A small upgrade, but a good one

  • dustyman

    more and more teams need to do this

  • Negligible upgrade.

  • ingmar66

    We must have deeper purple for the logo and the new uniforms, they are the original purple gang of the NFL (and not the Ravens). As for the retouches, I like the thicker outlines of the update but the horns are now too short and not 3D enough. They look more like flames right now. I also liked the perfect arch acting as a robust shoulder under the head, now the arch is cluttered by hair. Which may look more realistic, but not as crisp. The gold looks a bit too pastel and powdery, it should be solid and loud, combined with deep purple. Like LSU.

  • I guess that making it more square makes sense, but otherwise it seems like an unnecessary way to make all current merchandise out of date. If you didn’t show them side by side, I probably wouldn’t have been able to point out the differences; and I look at these logos everyday.

  • I like the new Viking. He does look just a tad meaner. The big change will be in the uniform set.

  • Brian Castner

    Not a bad update. Kind of like the Panthers and Jaguars and not exactly anything major. But not bad. Although the uniforms needed the change more than the logo. And please no going to a throwback/fauxback! Change them but make them something new.

  • Aaron

    If they can just stick with the subtlest changes, everyone is happy. I like them. Totally agree with most people saying darken the purple. The new gold looks pretty good.

  • Nick

    I’d like to see the actual Viking on the helmet, rather than just his horn.

    • Howard

      If Nike has their way, this logo will end up on an alternate Vikings helmet very soon!

  • whoa guys… one step at a time here

  • 54321

    Vikings update >>>> Jaguars update

  • MetalLegacy

    I don’t really understand this update, but it’s a lot better than what the Panthers and Jaguars did. Thy went all out and competley changed the logos. Sometimes, tradition is better than new and this is case and point.

  • madpanda

    As said, more of a mass-tweak than an upgrade. Still, deeper purple would be nice. What if they ditched the braid and let the Norseman’s hair flow back freely? I always thought the braid and the back hair gave sort of a fishtail appearance.

  • Sue Rennie

    That’s my team !

  • Howard

    Looks great. I wish the Los Angeles Lakers freshened up their logo like this.

  • b.a. smith

    I like it. The Buccaneers should’ve done the same think back in ’97 instead of there current.

    • Aaron

      I somewhat agree, but the Bucs have had more success with their current logo and colours. So I don’t think they’ll be changing it any time soon.

  • Rob S.

    Minor Change so ok.I was kind of hopeing that they would go back to the previous horn on the helmet,but this updated logo,as pointed out above, is more in line with the minor 2006 horn change, so I think the helmet will be staying the same. If I owned the team I would go back to the early 70’s Jersey’s and helmets w/ darker Purple and be done with it

  • Ian

    Dang it I LOLed at “Now kiss”.