A Preview of Ads on NBA Jerseys?

Written By:  •  Sunday, February 17, 2013

In case everyone forgot, back in July the NBA temporarily approved the use of small advertisement patches (they later decided to hold off on this plan and take another look at it in the future) on in-game team jerseys starting with the 2013-14 season.  As JR wrote for us back when the news hit “the terms seem to dictate a patch of 2 ½ inches-by-2 ½  on the chest, similar to the placement of the NBA Finals patch”.

Fast forward to last night’s 2013 NBA All-Star Slam Dunk Competition where all players wore a small Sprite branded “Slam Dunk” logo patch on the upper right corner of their regular team jerseys.

The sponsor branded patch worn by all Slam Dunk participants last night

Possibly a preview of what we’re to expect once this new revenue stream option is available to all 30 teams sometime soon?  I’d think so, and if this absolutely HAS to happen, I’m fine with it being limited to what we saw last night.

Even this retro Vince Carter jersey wasn’t spared the sponsor patch

While obviously, as fans of uniforms, the last thing we all want is to see sponsors litter the in-game uniforms of the “Big 4” sports leagues in North American, but if it absolutely has to happen are you satisfied with how the NBA did it last night?  Share your thoughts in the poll and comments below:

[cardoza_wp_poll id=9]



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Chris Creamer

Chris Creamer is the founder of SportsLogos.Net and has been maintaining it since June 1997. You can follow him on Twitter at @sportslogosnet or contact him via email at ccreamer@sportslogos.net