A Preview of Ads on NBA Jerseys?

Written By:  •  Sunday, February 17, 2013

In case everyone forgot, back in July the NBA temporarily approved the use of small advertisement patches (they later decided to hold off on this plan and take another look at it in the future) on in-game team jerseys starting with the 2013-14 season.  As JR wrote for us back when the news hit “the terms seem to dictate a patch of 2 ½ inches-by-2 ½  on the chest, similar to the placement of the NBA Finals patch”.

Fast forward to last night’s 2013 NBA All-Star Slam Dunk Competition where all players wore a small Sprite branded “Slam Dunk” logo patch on the upper right corner of their regular team jerseys.

The sponsor branded patch worn by all Slam Dunk participants last night

Possibly a preview of what we’re to expect once this new revenue stream option is available to all 30 teams sometime soon?  I’d think so, and if this absolutely HAS to happen, I’m fine with it being limited to what we saw last night.

Even this retro Vince Carter jersey wasn’t spared the sponsor patch

While obviously, as fans of uniforms, the last thing we all want is to see sponsors litter the in-game uniforms of the “Big 4” sports leagues in North American, but if it absolutely has to happen are you satisfied with how the NBA did it last night?  Share your thoughts in the poll and comments below:

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Chris Creamer

Chris Creamer is the founder of SportsLogos.Net and has been maintaining it since June 1997. You can follow him on Twitter at @sportslogosnet or contact him via email at ccreamer@sportslogos.net

  • Roger C.

    Go hard or go home. I’d prefer European soccer style jerseys.

  • Ryan

    I hate soccer and I no long enjoy the nba. and the ads certainly arent helping the cause so i guess i either hate it or i dont care

  • John M. McCorquadale

    as long as adds stay off baseball, hockey, and football jerseys than im okay with this

  • Uh-ohh

  • Ben Jacobson

    I absolutely hate this. It’s a freaking joke of another shameless moneygrab by the NBA and its pathetic. I never thought any of the 4 “big leagues” would stoop to this level but if i had to predict which one it would be it probably would have been the NBA.

    • Jimmy

      I agree with you, it is a shameless plug, they should be hurting for money, and if they are, maybe they can start by not paying slugs like Charlie Villanueva $8 mil a season. Long as the MLB and NFL doesn’t do it, I’m fine. The NBA is garbage, used to be my favorite sport growing up in the 90s.

      • Aaron

        Well the NFL already has the Nike sponsor on their jerseys and MLB having Majestic. But difference is, those adds are small enough not to ruin the jerseys. As mentioned before, if the NBA can copy those aspects, no big deal.

        • Justin

          Those (Nike and Majestic) aren’t really ads though. They’re the logo of the brand that makes the jerseys, which, to me, is a completely different story.

        • Jimmy

          Yeah you can’t compare the manufacturer’s logo to this, I actually like the Nike logo on the NFL and college jerseys, plus it’s sports related. Why don’t the NBA just let Adidas put their logo on the jersey? Problem solved. Ask Adidas to pony up some extra money to put their logo on the jerseys.

    • Reincarnation of Einstein

      This isn’t cool at all. This just means within the next decade, every team will have ads on their jerseys and the worst team in the league will get relegated to the minors each year. Hooray.

  • Jimmy Kemp

    I’ll be finished with the NBA if they do this, I’m already a fringe NBA fan, having been a huge NBA fan in the 90s growing up, this will be the icing on the cake. Long as MLB and the NFL don’t do it, I’m fine.

  • Jimmy

    I’ll be finished with the NBA if they do this, I’m already a fringe NBA fan, having been a huge NBA fan in the 90s growing up, this will be the icing on the cake. Long as MLB and the NFL don’t do it, I’m fine.

  • Matt
    • Chris Creamer

      Wow, not sure how I missed that news, must have been on vacation that week! Updated the story, thanks. I still think we’re going to see this happen in the next five seasons, once they figure out the issues with the exclusive-brand contracts some players have.

      • Matt

        Thanks. I got this info from Uni Watch/Paul Lukas, who has been keeping close tabs on the situation.

  • Jimmy Kemp
  • ingmar66

    Sad moment, I used to be a big NBA fan back in the 80’s and 90’s… The NBA plummets to euro soccer style standards. This is so bush league. The next thing will be renaming the teams with a sponsor instead of the city or state name: Taco Bell Spurs, Lucas Oil Mavericks, Staple Lakers. With big logos, incorporating the team sponsor logo. This is just the beginning. And they will get away with it, as the average NBA fan does not understand basketball at all (and does not care about it): all they want is circus-like dunks and scripted games, WWF style.

  • oh no! that tiny little patch i would have hardly noticed if it hadn’t been pointed out to me has completely ruined the game.

  • What is this soccer, don’t do that

  • It’s time.

  • I guess it won’t be long before we see Sportslogos.net patches on the Raptors uni’s. 😉 Putting patches on uniforms is no more irritating than corporate names on sports venues and college bowl games. Just wait until the balls/pucks start saying Tampax all over them. Then we’ve got issues.

  • Sam

    I guess I’ll be the first to say it: I did notice those ads, but in the context of the general sponsorships, I didn’t notice them. If that ends up being what the NBA does with ads, that won’t bother me. What would bother me is if they do the “Los Angeles Farmer’s Insurance Group” and “Phoenix Lifelock” things that the WNBA does with their uniforms.

  • Logos on NBA uniforms wouldn’t matter anyways. The NBA is going downhill with the dunk contest and slowly losing interest. It would take Lebron entering with Blake Griffin to put legitimacy back into the contest. College basketball is such a better game overall

    • wolfgangII

      Altought I think the contest this year was OK. I was thinking that all the epic dunk contest I remember were between great players at their time (Jordan, Wilkins, Webb, Carter). Lebron, Griffin, Westbrook, Iguodala, Nate Robinson and Glen Davis definitly should play it. Instead of just being showing off his sunglasses.

  • justin

    The only reason I have a problem is that people spend so much money to buy replica jerseys and now they will either be paying to promote a brand by wearing their jersey or they will not match what the players are playing in.

    • Damon Selman

      I wonder if jersey sales will plummet with the advertisements. It should! There will be a major run on people buying the old (clearance sale?) advertisement free jerseys in 2013.

  • Aaron

    If they can keep the sponsor patch like that or smaller, likely nobody will notice it very much from a distance. What would be better is if they were the same colour as the jerseys themselves.

  • Toby Faber

    NASCAR and INDY racers have long worn ads all over their cars and uniforms, so why not all the rest? Time marches on.

  • What they need to do is get rid of those crappy black socks and go back to the old school style which is plain old white or white with the team colored stripe with the NBA Logo….

  • Aaron

    However if they made the ads like the CFL, AHL do which I can’t believe they’d get away with oversized ads, then we have a problem.

  • James

    Why are they pointing out ONLY the patches on the jerseys of the participants of the slam dunk contest? Didn’t anyone else notice that the participants of the skills challenge and three point shootout ALSO had patches on their jerseys too? They’ve been doing this for a few years now.

    • Chris Creamer

      Because that was the only event I watched 😛

  • madpanda

    I don’t mind them being on sponsored events such as the ones on NBA All-Star Weekend, but definitely not on actual in-game jerseys. I doubt the NBA is hurting for money–if they are, contraction would solve that problem nicely.

    I definitely would not want to see ads coming to baseball uniforms. I’m burnt enough that my beloved Mets play in “Citi” Field, and have a scoreboards that are ad-infested (front AND back).

  • A. Santos

    If I’m not mistaken, they’ve been doing this for the past couple of years. They’ve been putting the ads for each contests sponsor.

  • SouthstanderRSM

    I hope they change their minds and ditch thr ads.

  • Brent

    Its not a matter of if, but WHEN. And when ads are placed on the NBA uniform, every franchise should immediately fire their entire marketing department for being unsuccessful at marketing the franchise. There’s a reason the team name/city is on the uniform, and that’s to sell & market a professional sports team. That’s what they need to be promoting, not a third-party company.

  • Taylor

    Just don’t put the patches on the replicas, please.

  • François

    I tell you, the future is close where you’ll see the same thing on hockey jerseys. The LCF’s team all have a RONA logo on their jerseys!

    Now, the NBA is starting to do it! Slowly but surely, once it’s gonna be a regular thing, the NHL will follow! Then the owners will tell us that it’s gonna be a way to lower down the tickets prices which, eventually, will stay the same!


    • Aaron

      Don’t the NHL jerseys have Rbk or Nike somewhere on their jerseys? And the CFL jerseys also have Reebok on their jerseys. They should take the NFL example and just leave it as Reekbok instead of putting RONA on their jerseys. And it’s not just RONA on their jerseys either. AHL, CFL and ECHL teams take note. Get rid of those oversized ads. You’re not a billboard or even Euro Soccer.

  • Rob S.

    Having the name of a jersey manufacturer is not the same as corporate logos.I have seen that defense mentioned in a few articles/commets on the web…Adidas,Reebok,CCM.. look cool,they made the uniform,it is their product. Once in awhile, like in the NHL there have been charity patches for like one game.but aving corporate logos at this level looks so ridiculous and cheap.I agree the size of the patches proposed is not a huge deal,but who wants to look at some corporate logo on a player,which will be very noticeable on TV. I wonder if some corporations will sponser multiple teams?,just a joke all the way around.Not a good marriage.NBA is a greedy enity!

  • wolfgangII
  • wolfgangII

    I honestly, don´t think this gonna work. The add is to small to see it. No company will pay if their name can be easily spot. Or they make it bigger (soccer style) or not use them.

  • Angel Barragan

    If it like that I don’t have problem seeing ads on the uniform as long as they don’t do it WNBA styles

  • Justin

    My question is, why does soccer get a free pass on this? Granted, euro soccer is euro soccer, they’re gonna do what they’re gonna do over there but if the MLS ever wants to have a shot at crossing over into mainstream America they’ve got to get rid of the sponsors and put the team name and/or logo on the front of the uni’s.

  • Griffin

    They’ve been doing this with the competition patches on the jerseys for a few years now. This isn’t something new.

    • Edward K

      Was about to say the same thing

  • musyarofah