Adidas Adds a Signature Lionel Messi Line

Written By:  •  Thursday, February 21, 2013

Adidas is keeping pace in the race to promote its gear-wearing stars with individual lines. The latest move? Announcing today a new clothing line and personalized adizero F50 for soccer sensation Lionel Messi. Messi becomes only the third adidas star with his own signature line, joining David Beckham and Derrick Rose.

The Argentine, who plays professionally in Spain, won his fourth consecutive FIFA Ballon d’Or this year spent two years working with adidas to design the new line.

The adizero F50 Messi combines red—Messi’s favorite color—with white. Messi’s name and personalized logo appear on the boot. On the underside, a lone red stud stands out among the 10 white studs, representing Messi alongside his teammates. The “give all for your team” word mark appears on the insole.

The apparel line includes a black and matte silver woven jacket, training jersey, short and graphic tee, all including his logo and “mantra.” The two-year development of the line included Messi’s input, both from a design point of view and a performance angle.

The new collection debuts on March 1.

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Tim Newcomb

Tim Newcomb is a journalist based in the Pacific Northwest covering news, culture, sports design and entertainment. He has written on uniforms and sports logos for TIME Magazine, Sports Illustrated and more. You can follow him on Twitter at @tdnewcomb. Visit his website here.

  • ingmar66

    This rather nice (at least for soccer, at least for adidas) gear will not help him and his teammates to come back against Milan in three weeks time, I’m afraid. Tot el camp (clap, clap, clap) Es un clam (clap, clap,clap), Soy Lo Gent Blaugrana…

    • Zulf

      Ingmar66, ooppss!!! Barca 4 – 0 Ac Milan.
      And yes, did u see messi’s two goals and his involvements and the other two?
      Magic!

  • lourens

    can i please have an email adress from someone at adidas, cos these are the most beautiful boots i have ever seen in my life!!!!!

  • porkchop75

    I’ve always been a Messi fan, and I think these shoes are TIGHT!