Brewers Jersey Design Winner Shares His Story

Written By:  •  Tuesday, March 26, 2013

Earlier during this off-season the Milwaukee Brewers held a contest, one which allowed a fan the opportunity to design a uniform to be worn by the club during a Brewers’ Spring Training contest.  That game was finally played this past Friday, a 4-1 loss to the Chicago Cubs at the Brewers’ Spring complex in Phoenix.

The winning entry was designed by Ben Peters, a 53-year-old lifelong fan of the Minnesota Twins from Richfield, MN who actually found out about the contest via this article here on SportsLogos.Net back in November.  For his efforts Ben was awarded an expenses-paid trip down to the game in Arizona, a game-worn jersey of his design, 10 t-shirts and caps, and best of all – the opportunity many of us can only dream of, seeing a jersey concept out on the field in a big league game.

Yovani Gallardo warms up in the bullpen before the game wearing Ben’s jersey (Photo courtesy Ben Peters)

“Maybe the coolest moment was when I went over to the tunnel where the players come out and I saw a player wearing it for the first time”, Peters told us in an email. “He was standing next to a line of minor league players and it looked he was showing it off and the minor leaguers were commenting on it, pointing to it, apparently digging it.”

Thinking about myself in Ben’s shoes, imagining seeing my uniform on a player in the tunnel like that for the first time sent shivers down my spine.  But, you know, I’m weird like that.

So, how did Ben put together his winning jersey design?

“I struggled with the design at first but then remembered an old logo from the early 1900’s that I really like and that was the inspiration for the jersey front font.  I wasn’t crazy about my original capital “B” design so I modeled a new one after another early jersey. I liked it a lot better. It seemed more classic and I liked the unique contrast of a slanted “B” with the other upright letters.”

Milwaukee Brewers Design a YOUniform Contest Ben Peters

Ben’s original entry form to the Brewers contest, note the B on the jersey has since changed

One design element that surprised many was the inclusion of the Beer Barrel Man, an icon originally used by the Brewers back during their days as a minor league ball club in the 1940s;

“I pretty much knew there would be a lot of ball-in-glove submissions so I thought I’d have a better chance if I did something that stood out from that. The Barrel Man was a great classic logo, and probably underutilized, so I knew he’d make a great sleeve patch. Luckily, his tilting body fit in perfectly with state outline of Wisconsin.”

Milwaukee would bring the Beer Barrel Man up with them from the Minors to the Majors in 1970 before he was replaced with that aforementioned ball-in-glove logo following the 1977 season.

A closeup of the Beer Barrel Man patch on the sleeve of Ben’s jersey design

Reaction to the jersey itself has been fairly positive, however the cap has had it’s fair share of critics.  In addition to some online detractors, Brewers manager Ron Roenicke and Chicago Cubs WGN play-by-play man Len Kasper both “weren’t so sure” about the cap (although both were big fans of the jersey).

“As long as more people love the cap than would have loved a ‘normal’ cap logo, it doesn’t matter how many don’t love it!  My first design for the cap was an interlocking MB, modeled after my favourite cap logo, the interlocking KC of the Kansas City A’s.  But as much as I liked it, and knew it would probably be good and safe, I also felt like I should do something more unique. It was a risk (adding the Barrel Man head to the cap) but I also knew it would be fun, like the smiling Oriole. I was aware only fans who knew the history would get it so I crossed my fingers and hoped that would be enough. Apparently it was.”

Baltimore’s oriole-head cap was one inspiration for Ben’s design of the Brewers cap

But of course, we shouldn’t let the anti-Barrel head cap crowd spoil what is, overall, an excellent look, one which I could easily see the Brewers transitioning over to at some point in the future.

“It’s very fun to read posts, many from SportsLogos.Net, that suggest that they would like to see the jersey worn for some regular season games. I especially like the posts that suggest it should be the permanent look for the Brewers! I’m for it!”

The Milwaukee Brewers will be donning Ben’s uniform design one more time, this Saturday for a pre-season game up in Milwaukee, giving the hometown crowd a chance to see it in person.  Ben will be making the 5-hour trek from Richfield to get a second look, but first in a big league stadium.  Hard to blame him for not missing that chance.

Ben’s 10-year-old daughter Kimberly looking proud of her father wearing his jersey and cap design at the game Friday (Photo courtesy Ben Peters)

“It was all just a thrill. I took my 10 year-old daughter Kimberly (to the game in Phoenix) and she seems very impressed. I think I can never be ‘uncool’ in her eyes now, even when she hits her teen years!”

Quite a feat! That might be the best prize of them all.

“I want to thank the Milwaukee Brewers for everything they did… they made it a highlight of my life.”

You can really show your support for Ben’s designs as they’re now available for sale on the Milwaukee Brewers online shop, you can purchase the jersey here or the cap here.

To finish this up some photos of the players in the uniform from the game:

Milwaukee’s Ryan Braun shows off the uniform prior to the game

We’d like to thank Ben for taking time to talk with us about this as well as sharing his photos from the game!


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Chris Creamer

Chris Creamer is the founder of SportsLogos.Net and has been maintaining it since June 1997. You can follow him on Twitter at @sportslogosnet or contact him via email at

  • Steve Cramsie

    Fantastic! So great to see one of our own get a shot like this. As a Padres fan who is currently living through the absolute worst time in Friar uniform history, I can definitely appreciate the opportunity Ben had. A fantastic design all the way around too, bravo!

  • Paul Soltysiak

    Love it. Might have to get me one of those caps!

  • These look fantastic! I love the chest script and number font. Very unique, but still readable. The sleeve patch is really great, and it’s nice to see the Beer Barrel Man make a hat appearance. It reminds me of how the Orioles put the cartoon bird back on their caps. All around great work, congrats on winning!

  • Most people love the “mb” glove logo, but too few know the barrelman that came before it.

  • MAN!!!
    This Brewers uniform is fantastic! Not soo hot on the ball cap but the jersey, the type, the sleeve patch, the numbers! Classical, vintage, unique with the thin stripe along the shoulders. Like i said, Fantastic! Wish they would switch to this permanently! Great job Ben Peters!

  • Excellent job and very cool that one of the readers won the contest. I too contributed a uniform but was passed over (see Nabeel from Beavercreek, OH)

    Of course my lack of Illustrator know-how and clownish color scheme made it look like a 7-year-old drew it, but what can I say? One feature of mine that I haven’t seen anywhere else was the use of the shape of the state of Wisconsin as an outline for a closed glove, giving the ball and glove logo a new spin. A pro should improve upon that idea…

  • Chris Oglesby

    love the barrel man logos.

  • KDub

    This uniform combo is WAY better than what the Brew Crew normally wears. First, I’d like to see them go back to the royal blue & yellow gold colors. A royal blue version of this new jersey design would be sweet. Then they should switch to this as their regular every day unis. Nice work!

  • Brad

    Great job Ben! As a Brewers fan & graphics designer, I am incredible jealous! I love the numbers the best and also loved how you mimicked the Orioles “cartoon oriole” for the hat. I was glad to see your design win since it was the one I voted for.

  • Wow – reading this almost brought me to tears – what an amazing experience!

  • Doug Fairchild

    Ben, I’m thinking you are the one that I worked with at Heartland Apparal, you rock and let me know if it’s you we can crush a few beers!

    • Ben Peters

      It is me Dougie-boy! Lair Of The White Worm! Go to the game in Milw! I’ll get you my email.

      • Jacob Hoyer


  • Hasheem

    this would be so amazing, just imagine

  • Aaron

    The uniforms are great. The caps, would’ve used either the MB glove logo or the current M logo. Looks more like a BP cap.

  • ingmar66

    Excellent job! These uniforms look great and the Barrelman is so cool. On the patch and on the hat. The Brewers should do more with this uniform. Hurrah for Ben Peters!

  • Matthew Schilling

    This one is so good, I think this should be a full-time alternate for them. I can’t say I’ve ever seen a bad looking Brewers uniform!

  • Derek

    In my opinion, the jersey design was too boring/conservative for a Spring Training/BP opportunity. It suits the regular season well, which is perhaps why the organization favored it as they can easily bring it back as an alternate. It is definitely better than their current home whites. As for the cap, a full-bodied barrel man would have been better, or perhaps an “M” stylized in the jersey font.

  • JJHoser

    I hope this guy gets some profit back from the jerseys and hats sold of his design. Otherwise they are basically just screwing him over on a great marketing opportunity with a great jersey design.

  • Travis Gagnon

    You are a genius Ben!!!

  • Is it just me or does the script look like the Buffalo Sabres recently retired 3rd jersey?

    • Skott

      Actually, when I first saw it, I thought it looked like the ‘B’ from the old Buffalo Bisons jerseys.

  • cm62198

    As a twins fan I approve all though I’m not a brewers fan and probably won’t ever like them ill rock that hat. I still think the twins should put Minnie and Paul on one of their hats. Maybe they can have a contest like the brewers did I would enter that!

  • Kosmomiles

    The hat design is very close to the “Future” logo they had in the 90s. Not a fan of it overall. It looks like those cheap knock off jerseys you buy at 3rd rate department stores.

  • Aaron

    If you look at this jersey and one of the older Chicago White Sox jerseys very closely, you’d immediately think of the inspiration.

  • Rob Carlson

    Hot damn, but those are nice uniforms. Great mix of classic with the script and fun with the barrel-man. The Brewers should seriously consider using this as alts during the regular season.

  • Steve

    Uniform C-
    I’ve always thought this jersey was trying way to hard to be “nostalgic” and “old time baseball”. Script is fine, The numbers and NOB are really distracting though.
    The cream has also run it’s course. I’d love to see this uni with standard block or varsity numbers and in a simple white. The beautiful scrip would really stand out if the numbers were less ornate.

    Cap A+++++++
    I will buy one for sure.

  • Skott

    I love the Braves-style belt loop piping. (My favorite piece of baseball uniform minutiae.)

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