UConn has a New Jonathan Husky; Uniform Standards

Written By:  •  Thursday, April 11, 2013

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The UConn, nee University of Connecticut, Huskies have partnered with Nike to develop a new primary logo and uniform standards program for the school’s athletic programs.

As we reported last month, the logo is head-on, aggressive without being overly menacing, and maintains the navy and white with touches of red look the school has used.

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Full logo with wordmark

 

The schools’ different athletic programs all had their own ID, the football team had developed the block ‘C,’ men’s basketball wore an intertwined ‘UC,’ women’s basketball had a ‘C’ around a basketball ball, and soccer and volleyball were reportedly developing hybrids from those. Only five of the 24 sport programs were using the Husky dog logo on their current uniform.

Now, all sports will use the new Husky and the UConn name.

Most of the new uniforms wont be released until the fall, according the school, but the new Husky will begin to appear on campus immediately.

Several apparel outlets had begun to show the new logo earlier today. Several different treatments were shown. interestingly, none of the apparel we saw included the red outline on the logo like the official release. So, apparently, that will be used only on occasion.

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Note the one-color logo look here

The logo, affectionately known as “Jonathan” has undergone a couple of revisions throughout his history. This is certainly the most aggressive.

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Logo timeline, courtesy uconn.edu

We are reminded of the unused Quebec Nordiques logo.

Though, now that we look at it, it really isn’t that similar.

How do you like the new husky? Do you find it sharp and clean? Or is it too forced aggressive, or as we’ve heard around our offices, a little “generic?” Let us know how you feel.



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JR Francis

JR Francis is an actor, writer, director, graphic designer, UX guru, father, comedian, and craft beer snob. You can reach him at jrfrancis@sportslogos.net or on Twitter @JRFrancisSLN*One of several full-time uniform reporters this site has including its founder, Chris Creamer, who started his site in 1997