UConn Combat Public Opinion of Bland Logo with Goofy Helmets

Written By:  •  Thursday, April 18, 2013

UConn announced last week that they had a new logo. Today, they showed the unified uniform themes across all sports. Pretty consistent all the way around. Navy or white, with the bold UConn mark across the chest, standardized number font, UConn colors. Johnathan doesn’t appear too much, only sublimated on the soccer goalie’s chest and one other place…

helmet detail - UConn University of Connecticut new logo uniforms

Peek a boo, my blue doesn’t match! Thanks to @JohnFSilver for all photos

The football team now has two helmets, one white, one flat navy. They both have a giant stripe over the top, starting very wide at the front, narrowing to a point at the back, and featuring the peering eyes of their primary logo, Jonathan.

helmets both - UConn University of Connecticut new logo uniforms

The blue doesn’t match between the navy helmet shell, the decal color, and the white helmet’s blue facemask. Which is a terrible execution. There is no logo on the side of the helmet at all. The center stripe/logo thing stops before it gets all the way to the back, where the team’s UConn wordmark is presented huge and bold.

Already, the worst reasoning of all time is being thrown out as an excuse for this strange design; The players like it. At this rate, games will be shown only on instagram and game tape will be watched in Harlem Shake format. The point is, things that 18-22 year olds like is mercurial at best, and stupid as worst. What an awful arbiter of what your institute of higher learning should wear when playing sports.

At least the rest of the teams for the school seem tastefully designed. Even the remainder of the football design (jerseys and pants) seem to be fairly reasonable, disregarding the randomly starting and stopping piping that abounds. Remember when odd piping was the biggest travesties we covered?

white football - UConn University of Connecticut new logo uniforms

If only they would swap the pants and helmets between these two sets to create contrast, at least they wouldn’t look like ballerinas or molded army men.

Navy football - UConn University of Connecticut new logo uniforms

 

The logos used to me many and now have been significantly narrowed down. Apparently the baseball team gets to keep their C

Many - UConn University of Connecticut new logo uniforms

From many to one…. err, two.

The inspiration behind the new husky logo was also shown and it really makes perfect sense.

Husky - UConn University of Connecticut new logo uniforms

The photo designers worked from to render the new Jonathan

So, now UConn has released their new logo, uniforms across sports, and their crazy football helmet design. At least the uniforms looks good.

Unless we just haven’t yet seen the little dog tail on the back of the pants.



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JR Francis

JR Francis is an actor, writer, director, graphic designer, UX guru, father, comedian, and craft beer snob. You can reach him at jrfrancis@sportslogos.net or on Twitter @JRFrancisSLN*One of several full-time uniform reporters this site has including its founder, Chris Creamer, who started his site in 1997