Phantom: Boston Bruins 2013 Stanley Cup Champs Merchandise

Written By:  •  Monday, June 24, 2013

Congrats to the Chicago Blackhawks, after 49 years without a Cup they’ve now won 2 in the last 3 years… sounds familar to Boston fans?  It should, your Red Sox did the same thing (just double the original draught, of course)

Speaking of familiar to Boston fans, boy that turned around quickly at the end there didn’t it?  Yes, as a Leafs fan I can somewhat sympathize with what Bruins fans are feeling right now.  It don’t feel good.

Anyways, enough with the preamble which nobody reads, here’s your phantom championship merchandise for the Boston Bruins – these are photos of the actual souvenirs which would have been sold to the fans had they won the 2013 Stanley Cup instead of Chicago.

First up, as always, the locker room cap and t-shirt – what the players would have won when celebrating after the game:

Followed by an assortment of other t-shirts and caps which would have been sold to fans but not worn by players:


And finally, the other random merchandise produced for the most hardcore of fans to purchase:

If you’re a fan of this phantom championship merchandise sorta thing, check out our archive on other almost champs and the merchandise that would have been made for them right here.

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Chris Creamer

Chris Creamer is the founder of SportsLogos.Net and has been maintaining it since June 1997. You can follow him on Twitter at @sportslogosnet or contact him via email at

  • Chris Oglesby

    I’m pleased with this outcome.

  • Ben Anijar Andersen

    So am I!

  • Ragin’ Ronic

    Actually, I’m happy that the Booins didn’t profit from a Canadian NHL clubs pain. Too damn bad for the Booins, and let them rot in hell.

    • Will Montgomery

      Wow, that’s a… little extreme.

      • Ragin’ Ronic

        Sorry, Big Willie, but I tell it like it is. I’m not a fan of any of the 23 U.S. NHL clubs, no matter the talent they have. No Canadian Cup parade in 20 years is unacceptable.

        • Toucan Sam

          Do the Canucks count as a Canadian team since most Canadians hate them?

        • Morgan

          That’s just INCREDIBLY ignorant

    • ScottieA

      Rot in hell? Really dude? This is why most Canadians hate the Leafs.

      • Tim D.

        Actually most Canadians don’t hate the leafs, you should really get you facts straight, your probably just unhappy someone made a comment about your favourite team

  • headshot


  • alex

    isn´t it 2 in the last 4 years…..?… and LA won in between the blackhawk cups

    • Chris Creamer

      That would be 2 in the last 4 *seasons*, 2010 was still 3 *years* ago

      • alex

        okay chris………….. but one could also say : 2010,2011,2012,2013…….that is 4 years ………….:-)

  • Tim Muir

    I am not, but those hats aren’t that great looking

  • Nick

    Here’s an idea: A list of the best (or worst) Stanley Cup Champs locker room hat/shirt designs. I do recall some pretty ugly swag being worn by teams skating with the Cup (particularly in the 90s)!

  • ingmar66

    Some of the shirts are actually nice (Majestic and CCM), the hats are, let’s say, a bit gaudy. The stuff people wear when operating a carnival ride or driving a matte black pickup truck with tinted windows and a gun rack. Guys with a mean, bored expression and a very low IQ and tattoos with grammatical errors.

    • ingmar66

      Exception is the 47 Brand hat, which I think is okay. But it is a moot point, congratulations to the Blackhawk Nation!

  • As a Hawks fan I’m thrilled they won the cup; however, I’ve been on the receiving end many times and it’s a terrible position for any fan of the Bruins right now.

  • ottawa

    Boston suck thank you Blackhawks

  • SouthstanderRSM

    I am still heartbroken. It was a very close tight series. Either team, with a few breaks the other way, just might have swept the Series. As heartbroken as I am I feel even sorrier for the people that are reveling in a cities heartbreak. It is extremely sad that some people’s lives are so small they need the misery of others to feel good about themselves.

  • Gary Walker

    Leafs will win it next year. I’m calling it!!

    • Jimmy

      lol good one

      • Question: The last team that blew a 3-goal lead in a Game 7…what did that team do the following year?

  • Ryan

    I don’t know why the league produced merchandise for both Stanley Cup champions? I know that the phantom merchandise will be destroyed or sent to third world countries that don`t even know NHL or anyone who cares about the NHL. I have to say it`s a waste of materials to produce the eventual so-called phantom merchandise.

  • Sooner or later the new habits will be such a natural part of your choices in dieting

  • Yuri Wilkommen

    I bet Jacobs is mad that some kids in Africa got these shirts for free!