Nike N7 Initiative Unveils Turquoise Basketball Uniforms

Written By:  •  Wednesday, November 13, 2013

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Throughout the month of November, things are going to get very turquoise on the court for 5 Nike schools. Today, Nike has announced that Florida State, Nevada, New Mexico, and Oregon State will wear special turquoise Nike N7 uniforms on select dates throughout November.

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The uniforms themselves appear to be very similar to what these schools would normally wear, except for the obvious difference that the uniforms are dominantly turquoise. Also, it appears that Florida State & Oregon State both have special striping that looks to be inspired by Native American culture.  Nevada will be participating on two nights, so they have two separate jerseys for each game.

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Although at first glance it appears that this is just another case of Nike being aggressively progressive with uniform designs and throwing school colors to the wind again in the name of promoting some new material, Nike has made sure to let you know that there’s a bigger reason behind this. November is Native American Heritage Month, and anyone who is aware of Nike’s N7 program knows that the program is dedicated to the cause of bringing awareness to various issues affecting Native Americans and Aboriginals in North America. From Nike’s press release:

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“N7′s mission to bring sport and all of its benefits to Native American and Aboriginal communities in the United States and Canada is critical to combat obesity, provide health benefits, and help young people develop discipline, focus and the will to succeed.

The turquoise color is deeply symbolic of friendship and community in Native American culture, reflecting the support of four schools to elevate the power of sport both inside and outside Native communities.”

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Each school participating in the program has connections to Native American tribes (such as Florida State & New Mexico), or have made an honest effort to participate in the N7 initiative (which is the case for Oregon State & Nevada). The blindingly-bright turquoise isn’t exactly the most subtle way to bring awareness to the issue, but it will definitely bring fans to ask why they’re wearing it, and it seems that that is the whole point of wearing something for the purpose of awareness. In this case, Nike’s aversion to subtlety should definitely work in the favor of the N7 fund.

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But what do you think? Are you a fan of the uniforms and the cause that they’re bringing awareness to? Or do you think that they could have done this in a better way? As always, let us know how you feel in the comments section!

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Demetrius Bell

Demetrius is an avid sports fan, a dedicated student of the uniform and logo game, and a prolific user of twitter. You can follow him at @fergoe and read his personal blog at fittedcapfiend.blogspot.com

  • BOB

    OK
    Whatever

  • Chris

    If I remember right, Florida State used to have striping similar to what’s shown here on their normal uniforms. I want to say early 2000s

  • Aaron

    NCAA’s answer to the Buffalo Braves, San Diego Clippers and Sacramento Kings (Reggie Theus era) combined.

  • Rob

    Seems obvious just looking at them, but it might be worth actually noting that the second Nevada uniform is for the women’s team.

  • Nick R.

    I really like the Lobos one, especially since turquoise was one of their colors in the past

  • Pete B.

    It should only be for schools that have a predominant Native American culture surrounding campus. Example: Florida State (Seminoles), my school Central Michigan (Chippewas), and any other Native American mascot school if any still remain. Not just Nike brand schools!

  • Aaron

    Maybe the other major leagues NBA, NHL, MLB, NFL and possibly CFL should do something like this, particularly the ones with tribal names. If you think of it, any teams that wear powder blue uniforms part time (Royals, Rays) or used to wear it as their road uniforms (Braves, Cardinals, Phillies, Cubs) are or were maybe doing the same thing and don’t realize it.

  • Zac Bonzheim

    http://graphics.fansonly.com/photos/schools/nm/sports/m-baskbl/auto_action/382617.jpeg
    I posted the link of New Mexico’s old Turquoise jersey. It seems that Nike didn’t realy do much besides change the font on the front

  • Zac Bonzheim

    Oregon State’s looks terrible, it would be better if they used a neon-orange for Oregon State, a neon red for New Mexico and Florida State, and then stick with the Grey w/ black trim turquoise jersey for Nevada

  • Keith

    You say turquoise, I say Powder Blue! Adding this “neutral” to red-dominant teams is very 1980s St. Louis Cardinals to me.

  • http://www.yancykyeater.com Yancy

    Isn’t it strange that Oregon isn’t wearing one?

  • Bill

    Oh goody, more ugly eyesores from nike.

  • Jed

    Just another cheap publicity stunt by a greedy company who continually ruins team uniforms on a daily basis and then utilizes excuses such as this for the mere purpose of making extra coin on these teams. Hoping fans wake up and they don’t buy this stuff. Talk about exploitation.

  • Matt

    I’m not sure about the other schools, but Oregon State has been doing this since 2010. That was the Sophomore year of Joe Burton, who was the first resident of the Soboba Indian Reservation to receive a basketball scholarship to a major university. He was also the first Native American men’s basketball player to earn a scholarship to a Pac-10 school.

  • http://theotherguy92.wordpress.com Jack

    Oh, look, Nike has discovered the MLB in the 70s.

  • ingmar66

    Good cause, deserves lots of support but I doubt it if this is the way. Would have been better to let Native American designers design a special uniform for this occasion (and using turquoise at their discretion) instead of templating existing uniforms in this very uninspired manner. Just splash the colour and we are done. Back to the drawing board, you Beaverton zombies!

    • Aaron

      Or use a dream catcher patch on the jersey.

  • dex1lsp

    What? But, why? One does not simply put turquoise where the was no turquoise before. That is absolutely insane. Nike has really crossed the line with this nonsense.

  • Allan W.

    It would be nice to see the Lobos running in turquoise again.