NYCFC Reveals Winning Crest From Public Vote

Written By:  •  Friday, March 21, 2014

NYCFC Logo 2015 MLS

Last week, it was reported that New York City Football Club of MLS were holding a public vote online in order to determine the club’s official crest going forward. The vote involved two crests: A circular-shaped badge and a shield-shaped badge.


After reportedly taking in “over 100,000” votes, NYCFC revealed their official crest on Thursday night: The circular-shaped badge designed by Rafael Esquer who was also the designer behind the Houston Rockets’ current identity. From the NYCFC press release:

“The badge features the typeface Gotham, a wholly American font inspired by the City’s signage. Born out of an in-depth study of building lettering in New York City, the monogram reflects the rich graphic language that is so much a signature of the five boroughs. The colors navy blue, white and orange are drawn from the New York City flag.”

In addition to the official crest, you can still submit designs to a custom crest configurator at, which could become a pixel in a mosaic that the club plans to unveil later this Spring. You can also buy the first bits of merchandise at their online shop.

So, what do you think? If you participated in the vote, did the crest you voted for win? Are you a fan of the crest in general, or do you think that NYCFC should have gone the other crest (or another crest entirely)? As always, we’d love to hear your feedback!

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Demetrius Bell

Demetrius is an avid sports fan, a dedicated student of the uniform and logo game, and a prolific user of twitter. You can follow him at @fergoe and read his personal blog at