Despite the fact that Chelsea are still currently busy with the 2013-14 season as they are in the thick of a race to win the Premier League title and still in the middle of a Champions League tie with Paris Saint-Germain, there’s still plenty of time to start making money off of next season, and Chelsea have done just that with the revealing of their new primary kits for 2014.
The shorts and socks are basically as traditional as you’ll get for Chelsea: Blue shorts with white adidas stripes down the sides, and white socks with blue trim with the lion from the crest on front of the sock and the adidas logo on back. The shirt itself has been following a recent trend of sublimated striping on the shirts, as each of the last 3 Chelsea primary shirts have had some sort of sublimation on the shirt. This one is no different, as the 2014-15 shirt has darker sublimated horizontal stripes going across the shirt, getting thicker as they go down the shirt.
Another interesting quirk is that Chelsea chose to go against using the 3D crest technology that we’ve seen plenty of teams over in adidasworld a.k.a. Major League Soccer utilize on their kits. I guess they’re fine with changing kits every season but have chosen that some things are just too sacred.
Here’s a quick blurb from the press release that Chelsea sent us (big thanks to their PR department for doing so!), explaining the technology used to manufacture the new kit and the inspiration behind the design, in addition to a video narrated by manager Jose Mourinho, explaining the “Forever Blue” campaign that coincided with the release of the new kit:
The new shirt is designed using engineered fabric showing contrasting blue tones on the front panel, including a two-tone striped design, and also includes the latest premium adidas technologies such as the industry-leading breathable material – ClimaCool. The design takes inspiration from club kits in the late 1980s and early 1990s.
So there you have it: The new Chelsea kits aren’t a huge leap from what we’ve seen from them in the past, but when you’re a club with such a worldwide fanbase and success as Chelsea, you really don’t need to make quantum leaps with each kit unveiling. But what do you think? Love em? Hate em! As always, we’d love to hear your thoughts so don’t hesitate to let us know how you feel about the new kits.