The “Peach” Returns To The Chick-Fil-A Bowl

Written By:  •  Monday, April 21, 2014

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For the past 8 years, Atlanta’s annual bowl game which was formerly known for 3 decades as the Peach Bowl was known as the Chick-Fil-A Bowl. This was the result of the sponsorship completely taking over the name of the bowl after the sponsors shared the moniker as the Chick Fil-A Peach Bowl from 1997-2005.  Now, as the game prepares to become a part of the brand new College Football Playoff rotation, the “Peach” is back, as the Atlanta Journal-Constitution reports that the bowl game will now be known as the Chick-Fil-A Peach Bowl once again, and for the next six seasons at least.

The announcement of the name change (or reversion) also brought a brand new logo, which you can see in the featured image for the article. The silver-and-blue motif from the design of the Chick-Fil-A Bowl’s logo was carried over to the new Peach Bowl logo, and we get a logo that is full of bevels and metal peaches. Not too tasty.

The most recent Chick-Fil-A Bowl Logo, with a silver-and-blue motif

The most recent Chick-Fil-A Bowl Logo, with a silver-and-blue motif

Although we’re pretty glad that the bowl has reverted back to the Peach Bowl moniker (especially since “Peach Bowl” fits in a lot better with the other bowls in the Playoff rotation such as the Rose Bowl, Sugar Bowl, Cotton Bowl, Orange Bowl, and Fiesta Bowl), it’s safe to say that chrome isn’t the first thing that you think of when you think of peaches. Indeed, it would have been nicer to see them utilize the vibrant colors from the most recent Peach Bowl logo.

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Of course, that’s just our opinion. What do you think? Do you think that the bowl’s committee should have continued on as being the tasty corporate chicken bowl, or are you also glad that they went back to being the Peach Bowl?

 

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Demetrius Bell

Demetrius is an avid sports fan, a dedicated student of the uniform and logo game, and a prolific user of twitter. You can follow him at @fergoe and read his personal blog at fittedcapfiend.blogspot.com