Tennessee Smokies Reveal New Cubs-Inspired Logo Set

Written By:  •  Wednesday, October 22, 2014

Smokies F

After giving us a shadowy sneak peek last week (which resulted in Chris giving it an extremely crude guess), the Tennessee Smokies of the AA Southern League have finally unveiled their new logo set, and it’s definitely easy on the eyes. After 7 years of being affiliated with the Cubs, the team has decided to put that relationship in the forefront with this new set of logos.

Smokies 1Clearly, the bear from the previous set has received one heck of a makeover, and he looks like he’s ready for some baseball instead of ready to eat the Tennessee Smokies logo. Speaking of that, the “TS” logo from the previous set has also received a a makeover. It’s a smaller makeover, but it’s still a classy logo for a hat, and it fits right in with the rest of the set.

As far as the uniforms are concerned, the design of the uniforms have actually remained mostly unchanged (except for a couple of tweaks to the alternate uniform) aside from the new logos and wordmarks gracing the uniforms, as you’ll see in the image below:

Smokies 2Also, you may have noticed that the number and nameplates look like the same font that the Cubs use. That’s because it is the same font that the Cubs use. From the press release:

The team’s primary colors, along with the lettering and numbers have also been changed to reflect the Smokies’ parent club, the Chicago Cubs, with Royal Blue, Light Blue, Red, and Tan as the team’s new colors. The Smokies have been the Double-A affiliate of the Cubs since the beginning of the 2007 season, with the two teams announcing a four-year extension earlier during the 2014 campaign. Under that current deal, the two clubs will be aligned through 2018.

So clearly, it appears that the Smokies and the Cubs are in it for the long haul, and this new, eyecatching set of logos will make sure that the relationship is at least a stylish one.

But what do you guys think? Could it have been done better, or do you agree that this is a pretty nice logo update for the Smokies?



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Demetrius Bell

Demetrius is an avid sports fan, a dedicated student of the uniform and logo game, and a prolific user of twitter. You can follow him at @fergoe and read his personal blog at fittedcapfiend.blogspot.com