The San Antonio Missions, Double-A Texas League affiliate of the San Diego Padres, have unveiled their new logos and uniforms at a rainy-day ceremony held at The Alamo earlier today.
Designed by Brandiose, the current stars of the Minor League Baseball branding circuit, the new logo features a silhouette of San Antonio’s Alamo with a font also stylized after the architecture of the famous building.
As is typically the case with new Minor League brands there are a bevy of different alternate and cap logos, they include:
Two versions of an “SA” insignia, one featuring a Davy Crockett “coonskin” style cap on the S, another with a pepper in the shape of an “S”. Both use the Alamo architecture as the “M”
An “M” using the Alamo design.
A tattered State of Texas flag.
And the Brandiose calling card — a green pepper wearing a Davy Crockett outfit swinging a baseball bat.
A few photos from the unveiling, all courtesy Twitter user @SAMissionsRadio:
San Antonio Missions president Burl Yarbrough had this to say in Benjamin Hill’s piece on MiLB.com:
“We just thought that it was time to freshen things up, and come up with a new look. We changed logos back when we moved into our current home in 1994, so it had been 21 years.”
“It was important for us to capture the spirit of San Antonio, and make that a big part of our look. Us Texans are very proud of ourselves, and probably the part of our history we’re most proud of is the Alamo as well as the other missions around town. We’re going to continue working around that theme.”
“The ‘M’ on the road cap, and in the primary logo, features a mission bell ringing, and we took Davy Crockett’s coonskin cap and made an ‘S’ out of that for the road cap. The primary logo shows a baseball shooting across under the ‘Missions’ name, and this represents cannon fire from the Alamo. These were all elements that we wanted to bring into the fold to tell the story of San Antonio.”
A look at the old Missions logo along with their new look:
What’s the verdict? Improvement? Let’s hear it!