The ECHL’s Ontario Reign are moving on up to the American Hockey League next season where they will be the top affiliate of the NHL’s Los Angeles Kings… and with that they will have a new logo.
Borrowing heavily off of the logo originally used by the Kings from 1988-1998, the new Reign logo features the team name spelled out in italics with streaks on a black banner. The LA Kings modern crown appears at the bottom of the crown.
“It is very important to the LA Kings that the Ontario Reign hockey club have its own unique look and logo. We did want it to represent the Kings and the brand that we have worked so hard to establish over the years but — at the same time — we made sure it works well with Ontario,” LA Kings President of Business Operations Luc Robitaille said in the press release. “I personally like it a lot because it has that retro look and feel to it. We believe it is going to be a hit with hockey fans here and beyond.”
Uniforms were also unveiled, they’re a straight clone of the current Kings home and road uniforms (reversed because the AHL still uses white at home). This effectively creates a uniform set combining two eras of Kings hockey – the 1990s logo and the 2010s uniform.
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