As we head into Grey Cup weekend, the Canadian Football League has announced it’s new league logo.
Unveiled via a series of posts to their various social media channels at 4:59am ET this morning, the new CFL logo features the league name in large black letters within a silver three-quarter football shape. Black laces appear at the top of the football with a half maple leaf at the bottom.
“The time has come to update and transform how we present ourselves,” Canadian Football League commissioner Jeffrey Orridge said during his state of the league address today, his first as commissioner of the league. “Our great fans will be the first to tell you: we need more fans. And in particular, we need to attract the next generation of fans, so this league is strong for years to come.”
The logo feels very similar in colours and style to the 2016 Grey Cup logo unveiled eight weeks ago.
This is the fourth logo used by the Canadian Football League over the course of their 60 seasons, the logo replaces the tilted-half maple leaf design which had been in place since 2002. Call it overly romanticizing my youth if you must, but for my money nothing tops that 1969-2002 helmet style logo.