There are few trends in sports more pronounced than minor league baseball teams abandoning their parent club’s brand in favor of a unique nickname appropriate to the local community. So shortly after the 2014 season, when the Oklahoma City RedHawks announced that they would take on the name of their
Month: June 2016
Gordie Howe: 1928-2016
Gordon Howe, “Mr. Hockey”, died earlier this morning at the age of 88. Mr. Howe played professional hockey longer than any other human being who has ever existed on this planet. He began in the NHL in 1946, starting with the Detroit Red Wings, with whom he stayed for 25
New AHL team to be Named Springfield Thunderbirds?
As first reported by Annie Maroon of masslive.com, Springfield Hockey LLC (the group who owns the freshly relocated AHL Portland Pirates) has applied for a trademark to use the name Springfield Thunderbirds with the United States Patent and Trademark Office, the trademark was filed on May 31. The team also trademarked the
They’re grrrrreat! 2018 Olympic mascots not too creepy or terrifying
The 2018 Winter Olympics and Paralympics will take place in PyeongChang, South Korea, where a tiger named Soohorang and a bear named Bandabi will serve as the official mascots. The official Olympic mascot, a white tiger named Soohorang, reflects South Korea’s national animal, the Siberian tiger. (In the interest of biological accuracy,
A Chat with John Viola, Part of the Florida Panthers Rebrand Team
On Thursday, June 2, 2016, the Florida Panthers made their first radical branding change in their 23-year history. Gone is the original 1993 primary “leaping cat” logo and the athletic gold trim colour. Gone is the sun, stick, and palm tree alternate logo. In aesthetics the team now bears little
SPHL Cottonmouths Unveil New Team Logo
The Columbus Cottonmouths have shed their skin and emerged looking a little different for the upcoming 2016-17 season. Fresh off of their 20th season, the Southern Pro Hockey League team unveiled a new primary logo at an event for season ticket holders in Columbus, GA earlier today. Designed by Delaware-based The
London is still considered a candidate for NFL expansion or relocation
There’s already been plenty of relocation/expansion talk around the NFL as of late, both tangible (Los Angeles) and speculative (Las Vegas and other cities), but one city that continues to still linger on in discussions is the Capital of the United Kingdom: London. According to Jason La Canfora of CBS
Junior Hockey Jersey Battle on the Ball Diamond
The Quebec Capitales of baseball’s independent Can-Am League are no stranger to bringing ice to the ballpark. Once again the Capitales and their opponents will don jerseys paying tribute to their respective local hockey teams — for 2016 the Capitales will wear uniforms based off of the Quebec Remparts of the QMJHL
Pillboxpalooza: Two Teams Wear Classic Style Yesterday
Remember last year when a pillbox cap at Cincinnati’s MLB All-Star Game just couldn’t be done? Those days are just a distant memory today. Two, yes two, Major League Baseball teams donned the classic 19th-century style cap during games this past weekend, the Pittsburgh Pirates during their usual Sunday home game
Gimme Some Fin: The Story Behind the Daytona Tortugas
For 22 seasons, the Florida State League was home to the Daytona Cubs. But after the 2014 season, when Chicago switched its High-A affiliate from Daytona to the Myrtle Beach Pelicans, the team in Daytona signed on with the Cincinnati Reds and started the process of developing a new identity. “We
Florida Panthers Unveil New Look Logo and Uniforms
The Florida Panthers today took a step toward the future, unveiling the first major logo and uniform overhaul in the franchise’s 23-year history. A military-style badge, a nod in honour toward the 101st Airborne, replaces the long standing leaping Florida panther as the main focal point of the set, it becomes
Roadrunners Trademarked as Name of New Coyotes AHL Club
Oh the good folks at ACME will get a kick out of this one, it looks like the Coyotes will be teaming up with the Roadrunners. The Arizona Coyotes recently purchased and relocated the Springfield Falcons of the American Hockey League, the team was moved to Tucson, AZ a city