Following in the footsteps of the Fresno Tacos and Lehigh Valley Cheesesteaks, the Brooklyn Cyclones will take to the field wearing their hometown’s signature food item as a team brand.
Sunday, July 3, a day before Nathan’s Famous International Hot Dog Eating Contest, the one-day-only Coney Island Franks will pay homage to the iconic hot dog vendor, which is celebrating its 100th year in 2016.
“Hot dogs are as much a part of Coney Island as the beach, rollercoasters, and boardwalk,” said Cyclones Vice President Steve Cohen, quoted on the team’s website. “When we were coming up with an identity for our team back in 2001, one of the names that we strongly considered was the Hot Dogs. With Nathan’s celebrating their 100th Anniversary this year, we thought it was the perfect chance to see what could have been.”
Fans will receive this snap-back cap, featuring a mustachioed old-timey hot dog guy logo, as part of the promotion.
This promotion is another good one from a team that’s given us award-winning promos like Seinfeld Nights 1, 2, and 3. Nathan’s Famous Hot Dogs sits practically in the shadow of the rickety old Coney Island rollercoaster that gives the baseball team its name, so it’s a strong connection to go along with the fun design.