Brooklyn Cyclones celebrate independence as Coney Island Franks

Written By:  •  Friday, July 1, 2016


Following in the footsteps of the Fresno Tacos and Lehigh Valley Cheesesteaks, the Brooklyn Cyclones will take to the field wearing their hometown’s signature food item as a team brand.

Coney Island Franks Uniform

Sunday, July 3, a day before Nathan’s Famous International Hot Dog Eating Contest, the one-day-only Coney Island Franks will pay homage to the iconic hot dog vendor, which is celebrating its 100th year in 2016.

“Hot dogs are as much a part of Coney Island as the beach, rollercoasters, and boardwalk,” said Cyclones Vice President Steve Cohen, quoted on the team’s website. “When we were coming up with an identity for our team back in 2001, one of the names that we strongly considered was the Hot Dogs. With Nathan’s celebrating their 100th Anniversary this year, we thought it was the perfect chance to see what could have been.”


Fans will receive this snap-back cap, featuring a mustachioed old-timey hot dog guy logo, as part of the promotion.

This promotion is another good one from a team that’s given us award-winning promos like Seinfeld Nights 1, 2, and 3. Nathan’s Famous Hot Dogs sits practically in the shadow of the rickety old Coney Island rollercoaster that gives the baseball team its name, so it’s a strong connection to go along with the fun design.

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Paul Caputo

Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. He is the author of the first book published by, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names. He can be found on Twitter at @Count2Baseball and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.