Midwest League drops Looping L league logo and unveils new logo

Written By:  •  Wednesday, November 30, 2016

midwest league logo
For the past 32 years, the Class A Midwest League had a logo that could be described as either being a “classic” logo or extremely outdated. I’ll let you take a look at the now-old Midwest League logo and judge for yourself which category it falls in.

The old “Looping L” logo is now officially a thing of the past, as the Midwest League has unveiled a new logo that will be used for the 2017 season and beyond.

midwest league logo 2

Here’s a little bit of an explanation from the Midwest League’s release on the matter:

“While the existing Midwest League logo served the league well, we, as a league, decided to create an updated identity going into our 71st season,” said Nussbaum. “While keeping the traditional primary colors, we now can be immediately identified as the Class-A Midwest League, which was established in 1947.”

As the logo committee set out to create and design the new logo, the Midwest League took the approach of making the logo bigger and bolder while keeping America’s red, white and blue the primary focus. “Midwest League” is now prominent in large white letters with a red background and establishes the league’s proud longevity. Two crossed bats and a home plate serve as the foundation for the logo.

Well, in terms of uniqueness, this is a pretty big step down from the old logo. Granted, the old logo looked like it was stuck in the 1960s/1970s with its old-timey look, but it was still unique. This logo looks like it’ll blend in with the rest of the generic logos that you’ll see around the baseball world, and it definitely isn’t in line with the cavalcade of fun logos that we’ve seen minor league teams release lately. With that being said, even though it’s not an exciting logo, it’s still a serviceable logo for a league, so there’s that.

What do you all think, though? Should they have kept their retro old-timey logo, or is this a fine upgrade for the Midwest League?



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Demetrius Bell

Demetrius is an avid sports fan, a dedicated student of the uniform and logo game, and a prolific user of twitter. You can follow him at @fergoe and read his personal blog at fittedcapfiend.blogspot.com