Pacers Appear To Unveil New Logo on Racecar

Written By:  •  Tuesday, April 25, 2017

pacers alt logo 1718_cover

Yesterday, the Indiana Pacers officially submitted their bid to the NBA Offices for the 2021 NBA All-Star Weekend. They did so in style, with the legendary Larry Bird arriving at the offices in a specially-themed IndyCar. Upon inspection of the hood of the fully-decorated vehicle, it appears that they have “unofficially” revealed a new secondary logo.

Here is a still photo and a video screenshot crop (courtesy of the Pacers twitter account) of the new logo:

pacers alt logo 1718 1 pacers alt logo 1718 2

UPDATE: This morning, the European Union Intellectual Property Office have listed the  official trademark for the new Pacers Secondary logo. Here is the black & white version:

pacers-alt-1718

And here is my mockup version of the logo, applying the colors and stroking seen in the photos of the IndyCar above:

pacers-alt-1718

What do you think of the new Pacers logo? Let us know in the comments below…



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Conrad Burry

Conrad Burry is a professional graphic designer who has an intense voracity for both sports and graphic design. He religiously follows basketball and soccer and is locked in to the design aspects of both. You can learn more about him on his website and follow him on twitter @conradburry for more news, opinions, resources and concepts.