During the Mexican holiday Dia de los Muertos, which traditionally falls on October 31 and November 2, celebrants honor deceased love ones with festivals and parades and altars and costumes, among much else. In Corpus Christi, Texas, which has a large Mexican population—it’s far enough south that it’s due east of northern Mexico—the Day of the Dead is a big deal. The city hosts an annual festival that draws more than 35,000 people.
Because late October is well beyond the end of the minor league baseball season, the Double-A Corpus Christi Hooks will celebrate “Dia de los Hooks” in May instead. The team just moments ago unveiled these caps designed by Brandiose, which will be part of a larger uniform set for three games May 25–27. This year’s Dia de los Hooks is the team’s first commemoration of the holiday.
The caps feature a skull with festive, brand-appropriate Hooks colors. In the tradition of Dia de los Muertos, skulls are meant to keep dead enemies from recognizing the living. In this particular skull, the forehead is adorned with baseball seams and the Hooks’ double-C fishhook logo.
Brandiose also created a Dia de los Hooks wordmark, again in the festive, death-themed vernacular of the holiday.
Whataburger Field will play host to Mariachi groups, an open-air market, a community altar, local art displays, sugar skulls, face-painting, and Dia de los Muertos-themed concessions items during the three games. Game-worn uniforms will be auctioned live and online.