Earlier today, the NBA Store uploaded a set of new Fanatics-branded ash-colored “Primary Logo” t-shirts, and among the set of shirts was a shirt featuring the new Portland Trail Blazers logo. A keen observer also noticed the inclusion of a shirt with the new Detroit Pistons primary logo, but that shirt has since been taken down from the website. To protect against that situation happening again, I took a screenshot of the Blazers t-shirt’s webpage (click to make larger):
Here also is a closer look at the t-shirt and new logo:
As you can see, this new logo is a modernized return to the look of the Blazers logo from 1990-2002. What do you think of the new Blazers logo? Let us know in the comments below?
Conrad Burry is a professional designer in the sports uniform industry who has an intense voracity for both sports and their aesthetics. He religiously follows basketball and soccer and is locked in to the design aspects of both. You can learn more about him on his website and follow him on twitter @conradburry for more news, opinions, resources and concepts.