Blazers Evolve The Pinwheel, Introduce New Logos

Written By:  •  Tuesday, May 9, 2017

New Trail Blazers Logo

The Portland Trail Blazers have introduced the latest evolution of their classic “pinwheel” logo.

Carrying over the same general idea as each of their previous logos, the logo still features the five lines (players) on each side of a basketball court. Differences here include a flipping of colours, adding extra lines to tie the five players together (to show team work, they say).

Compare:

Portland New Logo Compare

The primary logo, as is the case with all NBA logos now, also includes the full name of the team. “PORTLAND” has been added below the pinwheel in a new “Northwestern” inspired font, “TRAILBLAZERS” below that in a much smaller type.

The new look with official explanations of the new elements by the team:

Portland New Logo Explained

Silver has been demoted to a secondary colour, replaced with white. The shade of red is the same , regardless of how it may appear in the image above. The black used in the colour scheme has been tweaked with slightly, and a few additional shades of silver have been added to the “secondary colour scheme”

Portland Trail Blazers New Colours

The club has said there will be a new uniform design, more than just the league-wide shift from Adidas to Nike.  The Blazers say the new uniforms will be released “later this summer or whenever it leaks, as is usually the case”

Portland has used their classic Pinwheel logo in some capacity since their inaugural 1970-71 season, the design has gone through three significant evolutions since that time, the last time prior to 2017-18 occurred before the 2002-03 season.

Portland Logo evolution

 

And the full suite of new logos, nothing surprising here although I kinda wish they’d update that “ripcity” font now:

Trail Blazers New Logos



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Chris Creamer

Chris Creamer is the founder of SportsLogos.Net and has been maintaining it since June 1997. You can follow him on Twitter at @sportslogosnet or contact him via email at ccreamer@sportslogos.net