Adidas Unveils A New Look for the NHL

Written By:  •  Tuesday, June 20, 2017

NHL Shield

Adidas today unveiled home jersey designs for all thirty-one National Hockey League clubs at an event in Las Vegas, Nevada. Each NHL team will be taking the ice wearing the new Adidas uniforms beginning with the upcoming 2017-18 season. Adidas takes over for Reebok as the official jersey supplier of the NHL.

Before we get into the changes to each team let’s look at the what’s happening to every club across the board. The new jersey is being referred to as “ADIZERO”, the jerseys are 19% lighter than the jerseys worn this past season, the weight of the crest dropping over 40% on its own.

The change you’ll notice right away is the new collar. The NHL shield remains but is no longer placed on a lower layer with flaps nearby, it’s now front and center on a pentagon, it’s also of the new “Chrome Flex” style. Take a look, with last year’s style on the left:

Collar Compare

This collar comes in a few different styles depending on whether there are laces or not used:

Different Collar Styles

“͞Specifically created for elite performance, we’ve designed the ADIZERO Authentic NHL jerseys to deliver advanced innovation and technical design for the world’s best hockey players,” said Dan Near, Head of Adidas Hockey in the official press release. ͞”We build products for the creator athlete. Our mission is to help athletes perform better and we look forward to making our on-ice debut this season with the new Lighter, Cooler, and Stronger adidas Hockey ADIZERO Authentic NHL jerseys.͟”

Naturally all eyes are on the expansion Vegas Golden Knights, so let’s just dive right in and start there. Here’s the home look for the Golden Knights inaugural season in the Sin City this fall:

Golden Knights Overall Jersey

Grey as the base colour with black, gold, and red stripes on either arm and the primary shield logo on the chest. At the waist we see a thin gold stripe with a much larger black stripe below. The shoulder features their alternate logo, the famous star from the Welcome to Las Vegas sign with two crossed swords incorporated into it.

Golden Knights Shoulder Detail

Inside the collar, or the hanger tag, it’s red with the “VEGAS”  wordmark in white:

Golden Knights Inner Collar

So far this appears like any, old jersey design (there’s no flashing LED lights or anything!)… well, let’s go ahead and take ourselves a closer look, hmm?

Golden Knights Crest Detail

On the shield of the crest we see something interesting, not part of the actual primary logo for the club they’re making use of raised embroidery to create an entirely new design. This idea carries over to the gold striping on the sleeves and waist (Also notice the perforated number style present on the sleeve, we’ll get into that a bit more later):

Golden Knights Sleeve Detail

It reminds me of when the Columbus Blue Jackets (also an expansion team) added a subtle horizontal striping pattern to their home and road sweaters… hey, if you’re going to try anything new you’re gonna do it with an expansion club. Might as well!

The biggest change (to an existing team) is the Minnesota Wild who has an entirely new design for their home jersey next season:Wild Compare

The Wild ditched the idea of using red at home choosing to retain the green from their alternate uniform of the last several seasons (both previous jerseys seen above on the left), they wisely decided to go back using just the primary logo on the chest but now accompanied by a cream horizontal stripe behind it. This stripe is duplicated on the sleeves with red added to it. Laces are now of the modern style, collar is green and cream, the pentagon in red. A single, thin cream stripe right at the waist.

Wild Shoulder Patch

The shoulder has a new-ish logo added to it, the “M” used on the front of their alternate jersey last season has gone solo, appearing without the rest of mates.

A big surprise upgrade for me was the Carolina Hurricanes who decided, “yeah, black is a part of our colour scheme” and in a very subtle fashion brought back an old favourite to their striping — comparing last year’s jersey to next year’s:

Hurricanes Compare

The storm flags are back! A great way for the ‘Canes to celebrate their 20th anniversary season.

Here’s a closer look at the flags, faded but still better than not being there at all:

Hurricanes Stripe Detail

One team we heard a lot about leading up to this unveiling is the New Jersey Devils, rumours ran wild about the Devils making a change with some expecting and hoping for the return of green, well good news! There’s green! Ta Da!

Devils Compare

Eh, that’s no good. Yeah, here’s a classic case of “well, we might as well *do something*”. Guys, you really didn’t need to. The waist stripes are gone, now a very thin black stripe right at the base, striping is reversed on the sleeves, collar loses white.

Did you completely forget I said green was returning? Well, here it is:

Devils Inner Collar

Inside the collar, the hanger tag. The years ’95, ’00, ’03 are included to celebrate the team’s three Stanley Cup victories, very much worth noting that the team didn’t wear green at all during those three seasons. Doesn’t matter, won’t be see on the ice anyways.

Let’s go to New Jersey’s former home and take a look at the Colorado Avalanche who very muchly upgraded their uniform today:

Avalanche Compare

That Reebok Edge piping is gone. Lack of waist stripe? No more, waist striping returns (and how!) The Avalanche have brought back their mountain peak waist stripe and grey trim to separate all the burgundy and blue. It’s a much cleaner look all around, and it brings back memories of the two-time Stanley Cup winners back ’round the Turn of the Century, the “C” shoulder logo from last season returns, Bigfoot still remains at large.

One addition struck me as odd was that the numbers were now trimmed in burgundy:

Avalanche Burgundy Number

Seems like it should be black, doesn’t it? Maybe I’m just not used to it and looking at it with my vintage-tinted glasses.

Another team to make some significant changes is the Nashville Predators who did the right thing here and dropped the piping:

Predators Compare

At least I think it was the right thing. This idea sounds wonderful to me in theory, but I feel like it’s missing something without it. I’ll wait until I see the full set with pants and socks before passing judgement but on first glance I’m a little disappointed in this design.

Calgary’s a team everyone had high hopes for when we mentioned they’d be making a change. Well, lower them hopes:

Flames Compare Jerseys

Yes, it’s an improvement, that piping had to go and now it’s gone. I just really wanted a white “C” back on the chest again, and for them to get rid of those flags on the shoulder already… you’re not Alberta’s team, you’re not Canada’s team, let’s just accept that and move on.

The Flames also changed their name and number style, a comparison here:

Flames Compare

Italics, which had been in use by the team on their name and numbers since the 1994-95 season, are gone.

Did you hear that the Buffalo Sabres were bringing back royal blue, did you hear that 100% confirmed by some guys on Twitter? Well, they were wrong because yup, navy blue is back.

Sabres Compare

While you may be disappointed by the shade of blue, let’s look at the overall positive here, the simple removal of those silver arches up the sides and over the arms upgrades this design considerably.

Hey, it wouldn’t be the Buffalo Sabres if they were to do exactly what their entire fan base wanted them to do. Some traditions need to continue!

San Jose isn’t changing their design but they are adding one of their new alternate logos to the shoulders… nice!

Sharks Shoulder Logo

The St Louis Blues swapped some colours around on their numbers, what once was yellow (or gold, whichever) is now white and vise-versa:Blues White Number

They also added the city flag to the inside collar, bet you didn’t expect the Blues to add red back to their uniforms next season:

Blues Inner Collar

The Columbus Blue Jackets have changed their font, bringing their alternate jersey lettering and numbering style over to the home set (and yes, more perforated numbers here):

Blue Jackets Compare

We knew Edmonton was switching their home jersey to orange but we didn’t know they’d be making so many tweaks to that orange jersey:

Oilers Compare

The blue is darker, the orange is brighter, the striping on the sleeves and waist have been changed and the numbers have been moved from the shoulder yoke to a more traditional spot. Oh and the name on the back is a new colour:

Oilers Back Compare

Hard to see there but the Oilers are also making use of that new perforated number style. A number of teams making changes today are but the vast majority of teams are not. I counted six of the thirty-one teams in the league doing this, these new single-layer perforated numbers weigh 60% less than the numbering on previous jerseys:

Jersey Number Perforations

The Ottawa Senators whom you see above (and below… Senators sandwich!) were another team we heard a lot of speculation about. I shared my wish for a return to black at home with horizontal striping (a wish some of you took as fact!). Turns out the change is much more subtle than that:

Senators Compare

They merely translated the Reebok Edge panel colouring over to the AdiZero jersey cut, collar loses the red and fills it in with black. Sorry. Not much to see here.

Boston made a small but good move, removing the black from their name and numbers:

Bruins Compare

Yellow and white, just like the old days!

A few minor changes as we look at some new “hanger tags”. The Dallas Stars have added “Victory Green” to the inside of their collar, it had previously read the much less creative “STARS”:

Stars Inner Collar

While the Arizona Coyotes breathe a little bit of life into their set and then hide it all away where you can never see it while it’s being worn:

Coyotes Inner Collar

That’s it, those are your big changes. No three stripes down the arms, up the sides… not bad though right? New Jersey Devils aside I don’t think any team took a step backwards today, sure there were a few lateral moves (Ottawa!), but most of these teams made small changes to upgrade their design. That’s a winning day in my books.

Our focus in this post, obviously was on those who made changes, most teams did nothing more than bring their existing design over to the new jersey cut.

You can see the entire collection of teams broken down by division, click any graphic for a much, much larger version to get a closer look:

Metropolitan Division

Metropolitan Division (click to zoom)

Atlantic Division

Atlantic Division (click to zoom)

Central Division

Central Division (click to zoom)

Pacific Division

Pacific Division (click to zoom)

If you’re wondering about the road white jerseys, those are up to each team to unveil but we’ve been hearing that most teams will be showing them off at their individual draft parties this Friday night. Stay tuned for that.

And please be sure to keep checking back here and on our Twitter feed @sportslogosnet for more information about the big launch, we’re actually at the unveiling event for this in Las Vegas right now so we’re there gathering as much information as we can and taking all sorts of detailed photos as you’re reading this! Ain’t no rest for us!

UPDATE (The morning after…)

The 30 non-expansion clubs have their new Adidas full-uniforms on display at the Wynn in Las Vegas, NV on June 20, 2017 (Photo: Chris Creamer/SportsLogos.Net)

Click for larger image: The 30 non-expansion clubs have their new Adidas full-uniforms on display at the Wynn in Las Vegas, NV on June 20, 2017 (Photo: Chris Creamer/SportsLogos.Net)

Well I’m exhausted, but here’s what we saw at the party.

The evening was hosted by Canadian comedian Russell Peters who seemed to be largely unknown to the local press covering the event despite being a fairly huge star performer to my crew and the few other members of the Canadian media who made the trek. Was a treat to see him do his thing live even if the room full of journalists stood there stone-faced.

Comedian Russell Peters tries on the new Leafs Adidas jersey at the Wynn in Las Vegas - June 20, 2017 (Photo: Kristen Meyer/SportsLogos.Net)

Comedian Russell Peters tries on the new Leafs Adidas jersey at the Wynn in Las Vegas – June 20, 2017 (Photo: Kristen Meyer/SportsLogos.Net)

The Vegas Golden Knights are going with a grey helmet and *white* gloves at home. The grey helmet is a first, let’s just be thankful it isn’t gold because we’re pretty sure that was something this team would have considered at some point. A look at their full head-to-toe uniform from the event:

The expansion Vegas Golden Knights unveil their home uniform at the Adidas launch party in Las Vegas, NV June 20, 2017 (Photo: Kristen Meyer/SportsLogos.Net)

The expansion Vegas Golden Knights unveil their home uniform at the Adidas launch party at the Wynn in Las Vegas, NV on June 20, 2017 (Photo: Kristen Meyer/SportsLogos.Net)

Vegas White Gloves

A close-up look at the Vegas Golden Knights grey helmet and decal at the Adidas NHL launch event at the Wynn in Las Vegas, NV on June 20, 2017 (Photo: Chris Creamer/SportsLogos.Net)

A close-up look at the Vegas Golden Knights grey helmet and decal at the Adidas NHL launch event at the Wynn in Las Vegas, NV on June 20, 2017 (Photo: Chris Creamer/SportsLogos.Net)

We also got to see the full uniform set for the pre-existing 30 other clubs and there were a few surprise moves there, including the Boston Bruins ditching the yellow socks with their black uniform. The Bruins have basically *always* worn a yellow sock with their full-time dark uniform, it’s been replaced with a Pittsburgh Penguin looking sock, black with gold and white stripes, similar to what they wore with their alternate uniform between 2009-2016:
New Bruins Socks

Columbus introduced an entirely-new sock design to go with the changes to the font on their home jersey:
Blue Jackets Socks

Despite most the league switching to simplified patches and emblems, the Blackhawks said “Nah!” and kept their old-school chain-stitching on both their jersey and shoulder crests.

Blackhawks Chain Stitching

You keep doing you, Chicago.

We also got a good look at all the new inside collar designs (yeah, I know, Dallas is in there twice):

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I’m hearing that there have been a few teams who have since unveiled their road white sets, check back soon for that batch of updates.

 

 



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Chris Creamer

Chris Creamer is the founder of SportsLogos.Net and has been maintaining it since June 1997. You can follow him on Twitter at @sportslogosnet or contact him via email at ccreamer@sportslogos.net