Arizona Diamondbacks unveil 20th anniversary logo

Written By:  •  Wednesday, September 13, 2017

The Arizona Diamondbacks have business to take care of in 2017, but the team’s promotions and marketing folks are already looking ahead to next season. In promoting the release of the team’s 2018 schedule, the Diamondbacks unveiled a logo celebrating the 20th anniversary of their inaugural season.

The Diamondbacks posted an animation of their 2018 schedule on social media outlets that prominently features the mark.

Given the team’s history with branding, the logo shows remarkable restraint, and uses surprisingly few colors. It’s set mostly in the team’s current sedona red, but ties into the franchise’s 1998 origins with the use of purple. There’s no teal to be found anywhere.

The Diamondbacks, winners of five NL West pennants and the 2001 World Series in their 20 seasons to date, have previously used commemorative logos for their inaugural season and their 10th anniversary.


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Paul Caputo

Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. He is the author of the first book published by, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names. He can be found on Twitter at @Count2Baseball and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.