Promotional materials that the Kansas City Royals released yesterday announcing their 2018 schedule include a logo commemorating the team’s 50th season. The commemorative logo features the Royals’ crown, a fixture in the team’s brand since it was created by Hallmark employee Shannon Manning prior to the team’s debut.
The Royals, named for Kansas City’s American Royal stock show, debuted in 1969, filling the baseball void created in the city by the 1967 departure of the Kansas City Athletics for Oakland.
The 50th season logo joins two other anniversary logos the Royals have used, including one marking their 25th season in 1993 and another in 2009 marking the 40th anniversary of their inaugural season.
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. He is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names. He can be found on Twitter at @Count2Baseball and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.