Even though the days of the NFL coming up with special logos that had a bit of a local flavor to them are gone (in favor of the standardized logos that we see today), that apparently doesn’t stop the venues themselves from coming up with logos of their own to use.
That’s what Mercedes-Benz Stadium and the local host committee in Atlanta have done. The newest stadium in the NFL will be hosting the big one in February 2019, and the host committee has unveiled a logo that they will be using in the run-up to Super Bowl LIII.
Here’s a description from the committee:
The letters ATL in the ATLANTA word mark are prominently featured in a powerful dark gray color symbolizing a vibrant, progressive and diverse city.
The red and gray color scheme signifies a bold and innovative spirit that is present every day in a global city that prides itself on a unique, inclusive warmth and charm.
Host to Super Bowl LIII is keenly highlighted in red, which confidently underscores Atlanta’s world-class reputation in the sporting community.
The new state-of-the-art Mercedes-Benz Stadium’s dynamic roof element in the logo showcases a special red and gray color combination that strategically reveals football imagery with gray goal posts as part of the inner roof panel outline.
The unique roof design of the Mercedes-Benz Stadium is definitely the centerpiece of the logo design here, since it’s pretty common knowledge that the only reason why Atlanta is getting to host a Super Bowl for the first time since 2000 is due to the fact that they have a shiny new stadium in their downtown area now. If it’s the reason why you got the event, then you may as well make it the focal point of your logo.
As the Atlanta Journal-Constitution notes in their coverage of the logo, you’re more likely to see this logo used locally than you are when it comes to the NFL’s national and international coverage of the game. The NFL has yet to release their logo (which will be the official Super Bowl logo), but I’d imagine that it’ll look very similar to what we saw last season and what we’ll see this season.
But for now, what do you think of the local Super Bowl logo for Super Bowl LIII?