NBA G-League: New Name Jerseys, and League Logo

Written By:  •  Tuesday, October 24, 2017

Sportsbooks online should start paying more attention to the new and improved NBA Gatorade League, aka the NBA G League – formerly the NBA Development League (NBA D-League). As it turns out Nike revealed last Monday the perfect attention-getter; the new and improved G League uniforms. The jerseys were designed with both utility and aesthetics in mind, “enabling agility and range of motion while also paying tribute to the NBA parent teams.” How are the new uniforms better than the old ones? Let us count the ways.

  • The scapula (shoulder blade) line has been altered for an enhanced fit.
  • The shorts hemlines have been modified for more range of motion.
  • Player name and number use fonts from the each franchise’s NBA parent team (for example, the G League Spurs us the NBA Spurs logo as the ‘U’ in Austin), while neck trim and side inserts highlight the identity of each G League team.
  • The G League logo has been added to the left chest and back neckline of the jerseys and the right hip of the shorts, while the NBA logo has been placed on the right short insert.

Speaking of logos, the D League logo has been fittingly retired after serving a 16-year tenure. The with silhouette of an ascending, about-to-dunk drunk player – said to be a composite of several then-active NBA players – over a red and blue background was designed by Principal and Creative Director of Fanbrandz Bill Frederick.

“The angle of the leaning, dunking logo man was influenced by the italicized font treatment Bill applied, which then created the angle and shift of the box” Senior VP, Creative Director at NBA Tom O’Grady said back in 2014. “Once we settled on the pose, it wasn’t as arduous a project as others that I can recall during my time at NBA.”

The new logo also features a white silhouette caught mid-dunking, only this time against a black background.

As for the new jerseys, they encapsulate each team’s duality as both a branch of an NBA parent franchise and as an entity unto its own. Or, as Fort Wayne Mad Ants general manager Brian Levy put it, “There was a lot of history in our old colors, but the move to Pacers’ blue and gold will take us into the future. Not only are we synergized with our NBA parent club, but we have a global sports brand like Nike as a partner.”

Mad Ants president Tim Bawmann added that “The addition of Nike to the G-League is a tremendous asset to all teams in many ways. Not only does it align our league with one of the world’s most iconic brands, but the quality of the uniforms is top notch.”

The 2017-18 NBA G League season will be the 17th of the official minor league for the National Basketball Association. The league has expanded to an all-time high 26 teams from 22 during the previous season, with the additions of the Agua Caliente Clippers, the Erie BayHawks (2.0), the Memphis Hustle, and the Wisconsin Herd.

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