The Augusta GreenJackets, a San Francisco Giants affiliate in the single-A South Atlantic League, unveiled new logos designed by Brandiose just moments ago.
The new look features mascot Auggie, now flexing instead of wearing the green jacket so closely associated with The Masters golf major held in town (that’s the old logo at right). With the new look, the GreenJackets are the first team in minor league baseball to feature a plaid pattern in their logo, as seen in Auggie’s cap—perfect for a team whose brand is tied to golf.
Cap logos include a stand-alone (hover-alone?) Auggie and an A for Augusta with Auggie’s wings.
The new brand coincides with the team’s move to a new ballpark next season, which is located just across the river in North Augusta, South Carolina, part of a larger development project in the area.
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. He is the author of the Story Behind the Nickname Series on this website and can be found on Twitter at @Count2Baseball. He maintains the Countdown to Spring Training on Facebook.