Lonzo Ball is dunking in the Big Baller league logo because LaVar thinks nobody dribbles anymore

Written By:  •  Thursday, December 21, 2017

In case you may have missed the news, Big Baller Brand CEO and general heat magnet LaVar Ball has come up with another provacative idea. This time, he is taking aim at the NCAA by coming up with a league that will be open to the country’s best high school players who want to forego the NCAA’s definition of amateur sports in favor of being paid up to $10,000 a month in the Junior Basketball Association.

It’s a solid idea and if it works the it could go a long way towards having a major affect on the sports world as we know it. However, that’s a discussion to be had on a different forum. Instead, we’re here to talk about the potential logos and uniforms, and we’ve already got a look at the league’s logo. Before we get into that, the league won’t have to look far for designers and uniform suppliers — anybody who plays for the league will have to pledge to wear Big Baller Brand shoes and Big Baller Brand will design the uniforms as well. So if you’re a fan of BBB’s branding, then that’s music to your ears. If not, then prepare your eyes.

As far as the aforementioned league logo is concerned, it doesn’t stray far from the tree that the NBA planted when it comes to basketball league logos.

The logo man is Lonzo Ball because of course one of the Ball family members was going to be the logo man. There’s nothing too wacky about the logo, but the explanation behind the meaning of the logo is something else. According to LaVar, they purposely chose an image of Lonzo preparing to dunk a ball because he believes that nobody in basketball dribbles anymore. If you don’t believe me, then here’s the quote.

“We don’t need a logo of a guy dribbling,” Ball said, in an obvious reference to the NBA’s famous Jerry West silhouette. “Nobody does that anymore.”

I mean, I know that referees don’t call travelling as much as they used to, but it’s still a very strange justification for the logo. Still, it’s LaVar Ball so I wouldn’t expect anything less from the guy when it comes to promoting his brand.

Anyways, what do you all think of the logo? Is the Junior Basketball Association already off to a good start from a visual standpoint? Are you buying what the Big Baller is selling?

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Demetrius Bell

Demetrius is an avid sports fan, a dedicated student of the uniform and logo game, and a prolific user of twitter. You can follow him at @fergoe and read his personal blog at fittedcapfiend.blogspot.com