Trenton Thunder to rebrand as Pork Roll on Fridays

Written By:  •  Wednesday, January 24, 2018

The Trenton Thunder, double-A affiliate of the New York Yankees, will celebrate an aspect of New Jersey culture that dates back to the mid-1800s—the famously cylindrical, processed ham product known as pork roll (also called Taylor Ham by some). The team will rebrand as the Thunder Pork Roll on Fridays throughout the 2018 season, featuring specialty uniforms along with promotions like apron giveaways and $1 pork roll sandwiches.

“Pork Roll is a New Jersey staple that can be served on everything from breakfast sandwiches to burgers and we’re thrilled to celebrate it on a daily basis at ARM & HAMMER Park,” said Thunder GM/COO Jeff Hurley in a press release. “Re-branding ourselves as the Trenton Pork Rolls on Friday nights is the perfect way to celebrate a Garden State favorite!”

The Trenton Thunder have embraced the pork roll before this season, hosting an annual pork roll eating contest beginning in 2015.

The Thunder’s Pork Roll brand is the latest in an increasingly long line of food-based alternate identities over the last few years in minor league baseball, including the likes of the Fresno Tacos, Lehigh Valley Cheesesteaks, and Albuquerque Green Chile Cheeseburgers, to name just a few.

The Pork Roll will make their debut May 18.



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Paul Caputo

Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. He is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names. He can be found on Twitter at @Count2Baseball and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.