Top French Basketball League Renamed Jeep Elite League

Written By:  •  Thursday, February 8, 2018

France’s top national basketball league has succumbed to the financial allure that is selling your naming rights.

The Ligue Nationale de Basket’s Pro A will now be known as Jeep Elite, a deal said to be worth €1.3 million per year (US $1.6 million) and running through the 2020-21 season, according to Les Echos. This makes it the second-highest amount spent for naming rights to a league in France, their soccer league Ligue 1 Conforama pays a much more hefty €7 million per.

The new logo of France’s Jeep Elite basketball league

The name change comes into effect on March 2nd.

Pro A was founded in 1921 and currently has 18 teams; at the conclusion of each season the bottom two teams are relegated to Pro B while the team that wins the Pro A playoff at the conclusion of the regular season is named France’s national basketball champion. It had been using the Pro A name since 1993-94, prior to that it had been known as Nationale 1 (or 1A or A1) since the 1960s. This will be the first time the league has used a corporate name.



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Chris Creamer

Chris Creamer is the founder of SportsLogos.Net and has been maintaining it since June 1997. You can follow him on Twitter at @sportslogosnet or contact him via email at ccreamer@sportslogos.net