Hartford Yard Goats to play a game as Steamed Burgers

Written By:  •  Sunday, February 11, 2018

The Hartford Yard Goats, double-A affiliate of the Colorado Rockies, are the latest minor league team to adopt a promotional food-based identity. Continuing a trend masterfully set by the wildly successful Fresno Grizzlies’ and their alternate Tacos identity back in 2015, the Yard Goats announced that they would play a game August 12 as the Hartford Steamed Burgers. (We’re going with “Steamed Burgers,” which is what the logo says, and not “Steamed Cheeseburgers,” which is what is in the tweet below and in the team’s press release.)

The logo depicts a cheeseburger who is rightfully angry (er, steamed) that someone has taken a bite out of him. The type is set in a ketchupy red with a mustardy yellow underscore.

The steamed cheeseburger (which is exactly what you think it is) traces its roots to a 1930s restaurant called Jack’s Lunch in Middleton, Connecticut, where the burgers were “cooked in a tall copper box filled with simmering water for 18 tin trays of square ground-beef patties,” according to the book “Middletown (Images of America).” Today, steamed cheeseburgers are found most famously at Ted’s Restaurant in Meriden, Connecticut, which opened in 1959 and was known for staying open until the wee hours of the morning to cater to factory workers.



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Paul Caputo

Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. He is the author of the Story Behind the Nickname Series on this website and can be found on Twitter at @Count2Baseball. He maintains the Countdown to Spring Training on Facebook.