The Wisconsin Timber Rattlers, Single-A affiliate of the nearby Milwaukee Brewers, will play a game as the Wisconsin Brats June 9, joining an increasingly long list of minor league teams taking on promotional identities based on local food specialties.
Brats, short for the German “brätwurst,” which translates to “finely chopped meat sausage,” have their origins in 14th-century Germany. It stands to reason that the encased meat product is popular in the Timber Rattlers’ homes state. According to the website Statistical Atlas, Wisconsin has more than 2.4 million Germans within its borders, accounting for 42 percent of the state’s population.
We will be changing our name to the Wisconsin Brats for Bratoberfest on June 9! #TRatNation & #TBratNation See the details, uniforms, & merchandise at the link! https://t.co/wYq3FcPZ7I pic.twitter.com/2qLGwY9Ahe
— Timber Rattlers (@TimberRattlers) February 26, 2018
The team will wear the hats and jerseys, with logos designed by Brandiose, in a game against the Cedar Rapids Kernels. Some jerseys will be auctioned off to benefit the Wisconsin Timber Rattlers Charity Fund.
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. He is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names. He can be found on Twitter at @Count2Baseball and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.