The Louisville Bats, Triple-A affiliate of the Cincinnati Reds, will play a game as the Louisville Mashers May 26, an homage to the city’s affinity for bourbon. The team will commemorate Cheers to Bourbon Night with specialty uniforms and a bourbon-based logo designed by Brandiose.
Per the team, “The name Mashers refers to the first step in the bourbon-making process; the cooking and fermentation of grains called mash.”
The mascot is a bourbon barrel with (bloodshot?) eyes holding a baseball bat in one muscular arm and a bag of corn mash in the other—”representing the 51% corn mash required to classify whiskey as bourbon,” the team explains.
The Bats will give away Mashers bourbon glasses to the first 1,000 fans 21 and older at the game. And anyone holding a glass is faced with the biggest debate in the world of bourbon—whether you should drink it with ice. As such, the team is asking fans to tweet the #LouisvilleMashers hashtag and then pick a side, #teamneat or #teamrocks.
The Mashers will take the field Saturday, May 26, against the Durham Bulls.
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. He is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names. He can be found on Twitter at @Count2Baseball and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.