The only professional sports team in the state of Vermont, the Single-A Vermont Lake Monsters, is paying homage to the state’s syrupy heritage with a one-game rebrand later this season. The team will take the field as the Vermont Maple Kings, the latest entry in the trend of minor league baseball teams adopting locally significant food-based identities.
Per the team, the nickname is a tribute to the state’s agriculture and maple sugaring industry: “Rooted in tradition and naturally good, maple and baseball are two Vermont mainstays. Sugar makers tap sugar maple trees with spouts, and during springtime’s warm days and cool nights, the sap flows into the sugar house, where it’s boiled to produce naturally sweet, pure Vermont Maple syrup.”
The Brandiose-designed logo features an anthropomorphized crown-wearing maple jug holding a bucket of syrup and a cork screw used for drawing the sugary goodness from trees.
The Lake Monsters will take on the Maple Kings identity August 4 against the Hudson Valley Renegades.
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. He is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names. He can be found on Twitter at @Count2Baseball and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.